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Q1 2023

Smart Product Market Assessment

Personal Audio

The popularity of personal audio headsets has grown in recent years due to advancements with Bluetooth technology, dynamic listening features, improved form factors, and high-quality user experiences.

This Smart Product Market Assessment explores consumer adoption and use of personal audio devices such as wired and wireless earbuds and headphones. It also provides trending information for the past 3 years and intentions for the next year.

Key Questions Addressed:

  1. What is the current landscape for personal audio devices?
  2. What are the consumer trends in the personal audio market?
  3. What factors are driving growth in the personal audio market?
  4. Who are the key players in the personal audio market?
  5. What have adoption trends been since 2020 and what are consumer intentions for both earbuds and headphones?



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