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Q1 2022

Industry Report

Video Streaming Platforms: Rise of the Smart TV

TV manufacturers have steadily worked to improve their smart TV user interfaces and reliability. They have been rewarded by a growing number of consumers using the TV as their primary streaming interface. This report investigates changing consumer preferences for streaming devices, as well as the implications for streaming video services and advertisers. It investigates use and competitiveness of streaming video platforms such as Tizen TV, LG WebOS, Vizio SmartCast, Roku OS, Android TV/Google TV, Fire TV OS, and Comcast’s X1 platform.


Download Table of Contents (PDF)

Bottom Line       

State of the Market
     Key Trends, Market Drivers, and Barriers              

Smart TV Platform Competitive Landscape
     Profiles of the Major US Smart TV Platforms
       Samsung Tizen
       LG WebOS
       Roku TV
       Vizio SmartCast
       Google Android TV / Google TV
       Amazon Fire TV Edition 
       Others – River OS, Vewd OS, VIDAA, XClass TV
     Smart TV Platform Summary Comparison

Market Forecast
     Smart TV OS / Platform Vendors
     Smart TV Manufacturers
     Streaming Services and Content Owners
     Traditional Pay TV Operators     





Consumers' Primary Streaming Video Products 2018-2021

Subscription OTT Service Adoption in US, 2017-2021       

Streaming Video Product Adoption in US Broadband Households, 2016-2021       

Smart TV Platform Share             

Type of OTT Content Consumption by Device     

Smart TV Platform Summary Comparison             

US Smart TV Installed Base Forecast

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