Streaming Video Tracker - North American Update: August 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

The May update analyzes the recent upfront presentations, which outlined upcoming programming, advertising technology, audience measurement, and streaming initiatives. The upfront season (which typically lasts May-August) has become more important for streaming services, as ad-supported streaming has become a central driver of industry growth and monetization.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Redefining Linear Television’s Role for a Streaming-First Future. 3

Streaming Changes the Streaming Portfolio Equation. 3

Linear TV Retains Value in a Streaming-First Market. 4

Optimizing Media Portfolios for a Digital Future. 6

August Entertainment News. 9

MS Now Launches First Direct-to-Consumer Subscription. 9

Peacock Launches Beta Membership Program.. 10

Netflix Nearly Doubles U.S. Upfront Ad Commitments. 10

EU AI Act Transparency Rules Take Effect. 11

YouTube Overhauls Partner Program, Expanding Creator Revenue Opportunities. 11

Summary of Service Changes: Platforms, Business Models, and News. 13

Service Changes: Platforms, Business Models, and News. 14

List of Figures
Penetration of Pay TV vs. SVOD Services
Methods of Accessing Live Video Content
Average Monthly Spend on Tradition Pay TV and SVOD
Churn Rates of Top SVOD Services
Frequency of Watching Live Programming
Social/User Generated Platform Use
. 12

All reports are published and copyrighted by Parks Associates 1997-2026.

Parks Associates
2301 West Plano Parkway, Ste 210
Plano, Texas 75075
www.parksassociates.com
972-490-1113
972-490-1133
© Parks Associates
All rights reserved. No part of this book may be reproduced, in any form as covered in the license and usage agreement. Printed in the United States of America.

Disclaimer
Parks Associates makes every reasonable effort to ensure that all information in our Research reports is correct. We assume no responsibility for any inadvertent errors.

Violation
Parks Associates has, when necessary, pursued violators of its copyrights and will do so in the future if necessary. When a research publication is sold with copyrights to one company, the distribution of that report from one company to another company that has not purchased the publication is a gross violation of Parks Associates’ sales terms and our copyrights.
Violations of copyright laws are punishable to the fullest extent as allowed by U.S. copyright laws.
© Parks Associates

Send Inquiry

Jennifer Kent

Senior Vice President and Principal Analyst

More From Author

Parks Associates

Market Research and Consulting Company

More From Author

Tam Williams

Contributing Analyst

More From Author

Michael Goodman

Director, Entertainment Research

More From Author

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Consumer Electronics and Entertainment

Streaming Video Tracker - North American Update: August 2026