Streaming Video Tracker - North American Update: July 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

The May update analyzes the recent upfront presentations, which outlined upcoming programming, advertising technology, audience measurement, and streaming initiatives. The upfront season (which typically lasts May-August) has become more important for streaming services, as ad-supported streaming has become a central driver of industry growth and monetization.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Comcast to Spin-off NBCUniversal and Sky as a Separate Company. 3

Implications for Comcast. 4

Implications for NBCUniversal and Sky. 4

Broader Market Implications. 5

Key Takeaways. 8

July Entertainment News. 9

Peacock to Be Included with YouTube Premium Beginning in 2027. 9

Disney Explores Potential Free Tier for Disney+. 10

Paramount–Warner Bros. Discovery Merger Delayed by Antitrust Lawsuit. 11

Sony Will Remove Select Digital Content and End Physical PlayStation Game Discs. 12

Sky Announces Acquisition of ITV Media & Entertainment. 13

Summary of Service Changes: Platforms, Business Models, and News. 15

Service Changes: Platforms, Business Models, and News. 16

List of Figures

Comcast New Company Structure
Streaming Video Reach, by Parent Company
Frequency of Watching Live Programming
YouTube Premium/Premium Lite and Peacock Subscription Overlap
SVOD Subscription Tier: Ad-Based vs. Premium
Gaming Console Most Often Used to Watch Video. 13

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Streaming Video Tracker - North American Update: July 2026