Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
Providing market intelligence for more than 35 years
As the OTT streaming market matures, leading and niche services are evolving their strategies from a primary focus on building the customer base to one of generating revenue and ensuring profitability. As a result, services are experimenting with new business models that incorporate advertising revenues. At the same time, consumers are again showing an affinity to live/linear streaming models, after a decade of growing demand for video-on-demand. In this report, Parks Associates assesses the state of the streaming market with a focus on shifting video consumption habits and the hybrid revenue strategies that services are trialing to make the economics of streaming work. The report assesses leading company strategies and a five-year forecast of OTT subscriptions and ad-based streaming service viewers in the US.