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Video Services: OTT, Pay TV

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Q4 2023

Consumer Insights Dashboard

Video Services Dashboard Annual Subscription

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.

This is an annual subscription for Samsung, thru November 2024. The 3Q 2023 Dashboard will be added to the Samsung Reading Room upon payment confirmation, and all future deliverables within this term will be added upon publication.


Executive Summary

Video Services Overview

Penetration of Traditional vs. OTT Video Services

Pay-TV & OTT Service Subscription Trend

Pay-TV Adoption by Service Type

Pay-TV & OTT Service Subscription Mix

Pay-TV Services

Traditional Pay-TV Service Provider Market Share

Overall vMVPD Service Adoption

Streaming TV Service Adoption

Traditional Pay-TV Service Provider NPS

vMVPD Service NPS

Cord Cutter vs Cord Never

OTT Services

OTT Service Use by Business Model

Number of OTT Service Subscriptions

Total Monthly Spending on OTT Services

OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT

Major Subscription OTT Service Adoption

OTT Subscriber Churn

Use of Ad-Based OTT Services

Use of Transactional OTT Services

Major OTT Subscription Tier

Platforms for Watching Social/User Generated Content



The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.