Providing market intelligence for more than 35 years

Consumer Electronics Devices

Vast majority (80%) of US households have a home network router; 28% report intentions to purchase

Elizabeth Parks will present the firms latest data at Wi-Fi World Congress USA 2024 on April 23 in Sarasota

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80% of US internet households own a home network router. Elizabeth Parks will present this and other data at Wi-Fi World Congress USA 2024 on April 23 in Sarasota, Florida, during the session “Present & Future of Smart Home IoT, Smart Building IoT".

The research shows 28% of US households report intentions to purchase a home network router or Wi-Fi extender in the next six months, up from 25% in Q3 2022. Households acquired many new laptops, desktops, and printers during the COVID-19 pandemic, and the increase in planned networking purchases may indicate consumers are looking for solutions that will get these devices to work better together and more efficiently. 

“The rise of home networking equipment has become a cornerstone in modern living, especially in light of the increasing shift towards remote work and digital lifestyles,” said Sarah Lee, Research Analyst, Parks Associates. “This surge in demand reflects a broader societal transition towards greater reliance on connectivity for both professional and personal use cases.”

Parks Associates research finds that 61% of US internet households have at least one remote worker. Advanced home networking equipment, such as high-speed routers, mesh Wi-Fi systems, and smart home hubs, has facilitated a more seamless and reliable internet experience. This is crucial for entertainment, smart homes, personal communication, and remote work environments, where stable connectivity is a necessity.

Consumer Insights Dashboards present quarterly survey-based consumer research of 8,000 and 10,000 US internet households that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players. Dashboards are updated regularly and available as part of an annual subscription.

Parks Associates is hosting CONNECTIONS™: The Premier Connected Home Conference May 7-9 at the Hilton Dallas/Plano Granite Park Hotel in Plano, TX. The event features a keynote from Anil Guntupalli, Vice President of Technology and Product Development, Verizon. 

To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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