Providing market intelligence for more than 35 years

Sarah Lee

Research Analyst

Sarah joined Parks Associates as a Research Analyst on the Entertainment side and covers topics such as OTT and consumer electronics.

Sarah earned her PhD in Experimental Psychology from The University of Texas at Arlington. She also earned an MS in General Experimental Psychology from Murray State University and a BS in Psychology from Xavier University. 

Free Resources

Parks Associates at NAB: US households report consuming 43.5 hours of video per week across all viewing devices
Fox, Warner Bros. Discovery, and Disney Join Forces to Revolutionize Sports Streaming Landscape
At CES® 2024, Parks Associates announces new research showing average number of connected devices per US internet household reached 17 in 2023
Parks Associates: Samsung’s Tizen is most popular smart TV purchased in 2023
Use of ad-supported business models jumps to 41% in US households, up from 31% six months ago
Churn Rate for U.S. Streamers Hits 47 Percent
Shifting demand in video services reveals growth strategies
Navigating the Evolution of Video Entertainment
Parks Associates Forecasts Cumulative Revenue Loss to Piracy from Streaming Services to Surpass $113 Billion by 2027 in US Market
80-85 million US consumers listen to podcasts at least one hour per week
Streaming services to lose $113 billion by 2027 due to piracy
Lean-in interactive solutions help ground 32M OTT video “service hopping” households
“Friday Night Baseball” Returns on Apple TV+ for the 2023 MLB Season
Netflix cracking down on password sharing. How about HBO Max, Disney+, Hulu, and others?
The Cost to Streaming Services of Password/Account Sharing
32% of smart tag owners report using the device to track another person without their knowledge
Standing Out in a Saturated OTT Market
Netflix Experiencing Backlash in Latin America
Top Takeaways from CES 2023 - Part 2
Cybersecurity in the Smart Home: Earning Consumer's Trust


Video Services Dashboard 1Q 2024
Maximizing Returns: Generative AI’s Impact on Entertainment
Streaming Content Performance: Executive Insights | 2024 State of the Market
The Viewer Journey: Navigating Streaming Options
Consumer Electronics Dashboard: Q3 2023
Video Services Dashboard Annual Subscription
Home Services Dashboard 3Q 2023
Video Services Dashboard 3Q 2023
IoT and Automation in Multifamily Housing: Players and Market Growth
Overcoming Complexity: Advertising in a Fragmented Landscape
Home Services Dashboard 2Q 2023
Video Services: Shifting Demand
Video Services Dashboard 1Q 2023
Smart Speaker and Smart Display Market Assessment
Consumer Electronics Dashboard: Q1 2023
Streaming Piracy Market & Ecosystem Strategies
Home Services Dashboard 1Q 2023
Leaning In: Engaging Viewers with Interactive Video
Personal Audio
Engaging Next-Gen Video Viewers: Leveraging AI and ML