Providing market intelligence for more than 35 years

Sarah Lee

Research Analyst

Sarah joined Parks Associates as a Research Analyst on the Entertainment side and covers topics such as OTT and consumer electronics.

Sarah earned her PhD in Experimental Psychology from The University of Texas at Arlington. She also earned an MS in General Experimental Psychology from Murray State University and a BS in Psychology from Xavier University. 

Free Resources

Churn Rate for U.S. Streamers Hits 47 Percent
Shifting demand in video services reveals growth strategies
Navigating the Evolution of Video Entertainment
Parks Associates Forecasts Cumulative Revenue Loss to Piracy from Streaming Services to Surpass $113 Billion by 2027 in US Market
80-85 million US consumers listen to podcasts at least one hour per week
Netflix cracking down on password sharing. How about HBO Max, Disney+, Hulu, and others?
Streaming services to lose $113 billion by 2027 due to piracy
Lean-in interactive solutions help ground 32M OTT video “service hopping” households
“Friday Night Baseball” Returns on Apple TV+ for the 2023 MLB Season
The Cost to Streaming Services of Password/Account Sharing
32% of smart tag owners report using the device to track another person without their knowledge
Standing Out in a Saturated OTT Market
Netflix Experiencing Backlash in Latin America
Top Takeaways from CES 2023 - Part 2
Cybersecurity in the Smart Home: Earning Consumer's Trust
Cybersecurity in the Smart Home: Earning Consumer's Trust
Cybersecurity in the Smart Home: Earning Consumer's Trust


Overcoming Complexity: Advertising in a Fragmented Landscape
Home Services Dashboard 2Q 2023
Video Services: Shifting Demand
Video Services Dashboard 1Q 2023
Smart Speaker and Smart Display Market Assessment
Consumer Electronics Dashboard: Q1 2023
Streaming Piracy Market & Ecosystem Strategies
Home Services Dashboard 1Q 2023
Leaning In: Engaging Viewers with Interactive Video
Personal Audio
Engaging Next-Gen Video Viewers: Leveraging AI and ML
Consumer Electronics Dashboard 3Q 2022
Account Sharing and Digital Piracy in Online Video
Smart Tags