Providing market intelligence for more than 35 years

Entertainment

Fox, Warner Bros. Discovery, and Disney Join Forces to Revolutionize Sports Streaming Landscape

Fox CEO Lachlan Murdoch announced a joint venture in streaming sports with Warner Bros. Discovery and Disney in addition to the company’s pay-TV partners.

According to Parks Associates research, the first-place viewers go when watching live sports is a pay-TV service, followed by an SVOD app. While some sports leagues have migrated to streaming, they are spread out across numerous paid services. It is a constant challenge to determine where a specific event is broadcast and whether the viewer even pays for that service. Pay-TV offers the advantage of aggregating several sports leagues in one place, but even that isn't enough sometimes, and a streaming service is necessary. This joint venture is great news for the viewer as it will ease much of the frustrations sports fans experience, but unfortunately is another blow to the already struggling pay-TV industry.

This service will be launched in the fall of 2023, providing subscribers with access to content from sports networks including:

 

  ESPN ESPNU ESPNEWS   FS2   TBS
  ESPN+ SECN FOX   BTN   truTV
  ESPN2 ACCN FS1   TNT   ABC

 

Stay informed with the quantified consumer study The Viewer Journey: Navigating Streaming Options.

More from Sarah Lee

August 22, 2023

Navigating the Evolution of Video Entertainment

The video entertainment market is in a perpetual state of flux. The disruption that early streaming...

Read More

March 21, 2023

“Friday Night Baseball” Returns on Apple TV+ for the 2023 MLB Season

Today Apple announced the return of “Friday Night Baseball” on Apple TV+ for the 2023 season and is...

Read More

February 21, 2023

The Cost to Streaming Services of Password/Account Sharing

Parks Associates 2022 consumer survey research finds 40% of consumers in US internet households shar...

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive