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Middle Market: Lowering Barriers to the Smart Home
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29% of recent smart home device buyers are Newbies (owning just 1-2 smart home devices).

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Middle Market: Lowering Barriers to the Smart Home

In this white paper, Parks Associates profiles the new smart home user and assesses the unique needs of this market segment. The research provides strategies to grow the market by addressing barriers to entry: affordability, complexity, value, and privacy /data security.

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