Survey Methodology and Definitions
Subscription Memberships & Primary Value
Executive Summary
The Subscription Economy Landscape
Membership Subscription Adoption by Service
Category Adoption by Age Groups
Category Adoption by Household Income
Earning Loyalty: Top Subscription NPS
NPS vs. Belief in Long-Term Savings by Category
Offerings Across Subscription Categories, Apple vs. Google
Top Subscription Benefit Desired from Internet/Mobile Provider
% Would “Definitely Switch” Internet Providers for 1 Year of Free Access
Net Promoter Score of Select Subscription Services
Offerings Across Subscription Categories, Apple vs. Google
Average Monthly Subscription Cost
Verizon myPlan Option Examples
The Subscription Economy: Business Drivers & Comparative Bundles
7 Primary Sources of Subscription Offerings - Non-mutually Exclusive
The Subscription Economy Landscape
Tech ecosystems players
Subscription management
Today’s consumer subscription management tools
Aggregators
AI and subscription services
Subscription Service Uptake: Categories & Market Leaders
Membership Subscription Adoption by Service
Subscription Category Uptake
Entertainment Subscription Adoption: Streaming Video
Entertainment Subscription Adoption: Streaming Music
Entertainment Subscription Adoption: Gaming
Transportation Subscription
Delivery Service Subscription
Technology Subscription
Fitness Membership Subscription
Average Monthly Subscription Cost
Retail Membership Subscription
Paid Retail Membership Impact on Shopping Frequency
Free Reward/Loyalty Program Participation
Subscription Service Uptake: Demographic Insights
Category Adoption by Age Groups
Category Adoption by Household Income
Average Number of Subscriptions Per Select Categories by Age Groups
Average Number of Service Subscriptions Per Select Categories by Household Income
Customer Experience: Attitudes & NPS
Attitudes Towards Subscription Service by Services
Reasons for Using OTT Service
Experience with Membership or Service Subscription
OTT Churn by Streaming Experience
Net Promoter Score by Subscription Services
NPS vs. Belief in Long-Term Savings by Category
NPS vs. Usage of All Benefits by Category
Super Aggregation: Opportunities for Internet and Mobile Providers
Top Three Desired Subscription Benefit from Internet/Mobile Service Providers
Top Desired Subscription Benefit by Internet Service Providers
Likelihood of Switching to New Internet Provider Due to Subscription Service Offers
Likelihood of Switching to New Mobile Provider Due to Subscription Service Offers
