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Executive Summary
Smart Home Device Ownership
Growing Device Categories
Tech Affinity, Among Smart Home Device Owners
Number of Smart Home Devices Owned
Smart Home Device Affordable & Value Groups
Smart Home Device Purchases and Intentions to Buy
Smart Camera or Smart Video Doorbell Ownership
Paid Services for Stand-alone Video Products
Purpose of Smart Home Device Integration
Connected Device Owners with Coordinated Devices Working Together
Top 10 Appealing Actions/Routines
Preferred Methods of Initiating a Routine
Purchase and Ecosystem Integration Considerations
Number of Platform Used to Control Smart Home Devices
Smart Home Product Purchase Channel
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
Smart Home Adoption
Smart Home Device Ownership
Smart Home Devices Adoption
Average Smart Home Devices Owned
Number of Smart Home Devices Owned
Tech Affinity, by Smart Home Device Ownership
Tech Affinity, Among Smart Home Device Owners
Geoffrey Moore's "Crossing the Chasm" Theory
Diffusion of Innovation: Tech Adopter Segments
Individual and Category Device Adoption
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
Smart Appliance Ownership
Smart Speaker or Smart Display Ownership
The Business of Video Devices
Smart Camera or Smart Video Doorbell Ownership
Average # of Smart Cameras and Smart Video Doorbells Owned
Video Doorbell Brand Purchased
Smart Camera Brand Purchased
Paid Services for Video Doorbells
Paid Services for Network Cameras
Smart Video Doorbell: Monthly Service Fees
Smart Camera: Monthly Service Fees
Multifamily and Smart Home Adoption
Smart Home Device Adoption & Intention by Type of Residents
Smart Home Device Adoption & Intention by Type of Building
Smart Home Device Owners/User Segments
Smart Home Device Owners/User Segments
Smart Devices: Familiarity, Value, Affordability
Parks Associates Theory of Relevancy
Smart Devices: Familiarity vs. Value vs. Affordability
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability
Device Purchases and Triggers
Smart Home Device Purchases and Intentions to Buy
Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Smart Appliance Purchases
Average Selling Price: Select Smart Home Devices
Reasons for Purchasing Smart Home Devices
Purchase Intentions
Smart Home Devices Purchase Intention: Safety & Security, Energy, Lighting, Water, Smart Appliance, Smart Home Control
Purchase Intention: Smart Safety & Security Devices
Purchase Intention: Smart Energy, Lighting, Water Device
Purchase Intention: Smart Appliance
Purchase Channels and Replacements
Smart Home Device Acquisition Method
Smart Home Device Acquisition Method – Purchases
Smart Home Device Acquisition Method – Gifts and Pre-installation
Smart Home Product Purchase Channel
Smart Home Devices Purchases: First Time vs. Repeat Purchases
Smart Home Devices Purchase: First Time vs. Repeat Purchase
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
Smart Home Control Trends
Home Control App Usage
Primary Control Method of Smart Home Devices Units
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Energy, Lighting, Water Device
Smart Home Platform Preferences
Platforms Used to Control Smart Home Devices
Number of Platform Used to Control Smart Home Devices
Most Used Platform Used to Control Smart Home Device
Number of Platform Used to Control Smart Home Devices by Smart Home Device Ownership
Preferred Provider for a Single Unified App
Future Purchase and Ecosystem Integration Considerations Among Intenders
Ecosystem Integration as Critical Consideration to Future Smart Home Device Purchase
Smart Home Routines/Integrations
Balance of Automation & Personal Preferences
Current Integration of Multiple Smart Home Devices Working Together
Purpose of Smart Home Device Integration
Appealing Actions/Routines Category
Top Appealing Actions/Routines
Appealing Actions/Routines Around Entrance
Appealing Actions for a “Away” Routine
Appealing Actions for a “Bedtime” Routine
Appealing Actions for a “Wake-up” Routine
Appealing Actions for a “Entertainment” Routine
Appealing Actions for a “Dinner Time” Routine
Appealing Actions for a “Work at Home” Routine
US Internet HHs with a Remote Worker at Home
Appealing Actions for Helping Care for Loved Ones
Preferred Methods of Initiating a Routine
User Experience: NPS & Returns
Net Promoter Score: Smart Home Devices 2024
Smart Home Device NPS: Households with Children
Smart Home Device NPS by Tech Affinity
Net Promoter Score: Smart Safety & Security Devices
Net Promoter Score: Energy, Lighting, Water Device
Net Promoter Score: Smart Appliance
Smart Home Device Purchases and Return
Smart Home Device Return Rate in the Last 12 Months vs Purchase rate in the Past 6 Months
Reasons for Returning Smart Home Devices
Appendix
Demographic Breakdown of Tech Adopter Segments
Housing-related Demographic Breakdown of Tech Adopter Segments
Defining Heads of Internet Households
