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Executive Summary
Home Security System Ownership, YoY
Installation Method Across All Home Security Systems in US Internet HHs
Installation Method for Home Security Systems Acquired within the Past 12 Months
High Likelihood of Switching to New Professional Monitoring Service Provider
Reason for Switching Professional Monitoring Providers
Devices Acquired as Part of Security System
Length of Continuous Subscription to Professional Monitoring Service 2014 vs 2023
Security Solutions: Adoption & Market Segments
Security Solution Adoption
Paid Security Device Adoption
Home Security System Ownership, YoY
Home Security System Ownership, QoQ
Interactive Systems Adoption Among All Security System Owners
Interactive Systems Adoption Among Recent Security System Buyers
Paid Service for Home Security System, YoY
Home Security System & Service Adoption
Home Security System Installation
Installation Method for All Home Security Systems
Installation Method for Home Security Systems Acquired within the Past 12 Months
Preferred Installation Methodology for Future Security System
Alternative Security Solutions Considered, Among Recent System Buyers
Demographics Breakdown of DIY Installed vs. Pro Installed
Security Age and Usage
Age of Home Security System
Frequency of Using Security System
Security System Acquired Not Currently In Use
Self-Installed System Not Currently In Use
Competitive Landscape
Security System Brand Owned
Security System Brand Owned Among All Recently Acquired System Owners
Security System Brand Owned by DIY Installed vs Pro Installed
Paid Home Security Service by Service Provider
Top Professional Monitoring Service Providers, YoY
Previous Professional Monitoring Security Service Providers
Security Service Provider Net Promoter Score (NPS)
Top 10 Brands by NPS
NPS of Top Security Service Providers, Trending
Purchase Journey
Top Desired Features For Security System
Security System Purchase Channel
Security System Purchase Method
Payment Method Used to Acquire a Home Security System
Average Upfront Fees for Home Security Systems, YoY
Devices Acquired as Part of Security System
Additional Devices Added After Initial Installation
Devices Added to Existing Security System
Acquisition Triggers of Home Security System
Installation Method for Add-On Smart Home Device
Reason for Choosing Self-Installed Security System
Difficulty in DIY Installing a Security System – July 2022
Difficulty in DIY Installing a Security System – Q2 2023
Average Hours Taken to Self-Install a Security System – July 2022
Average Hours Taken to Self-Install a Security System – Q2 2023
Security System Purchase and Intention to Buy
Purchase Intention: Smart Safety & Security Devices
Smart Video Doorbell Brand Owned
Smart Camera Brand Owned
ARPU, Churn, Retention
Average Monthly Fee for Home Security Service, YoY
Avg Monthly Fee by Top 10 Brands, Q2 2023
Length of Continuous Subscription to Professional Monitoring Service
Changes Made to Home Security System in the Past 12 Months
Reasons for Cancelling Professional Monitoring Security Service
Reason for Switching from Self to Pro Monitoring
Reason for Switching Professional Monitoring Providers
High Likelihood of Switching to New Professional Monitoring Service Provider
High Likelihood of Subscribing to Professional Monitoring Service
High Likelihood of Change to My Pro-Monitored Security System
Left Length of Contract, Among Intended Cancellers
Promotion, Incentives, and Discounts
Professional Monitoring Service Subscribing Promotion
Impact of Retention Incentive on Cancellation Plans
Impact of Service Pricing Discount as Retention Tool
Impact of Contract Terms on Cancellation Plans
Reason for Choosing Self Monitoring Service
Reason for Choosing Specific Monitoring Service Over Other Options
Attitudes toward Self-Monitored Security System
Interest in Value-Added Security Services
Interest in Security System Add-on Service
Safety Solution Adoption
People Who Used Safety Solutions in Household
Appendix
