Parks Associates | IoT Market Research & Consulting Firm in Dallas

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services. Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

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Smart Home: Products and Services
Consumer Electronics and Entertainment
Broadband and Mobility
Connected Health and Wellness
SMB

Explore All

Smart Home: Products and Services

Residential Security Dashboard 2Q 2023

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market. Consumer...

Smart Home Dashboard 2Q 2023

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market. Consumer Insights Dashboa...

Smart Home Tracker 2023 - Q2 Market Update

This product is part of the Smart Home Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home Market Tracker helps companies st...

AI Moving Security Forward: Solving False Alarms

Join Parks Associates and Ubiety for an informative webinar analyzing the most pressing challenge for security system owners and local communities—false alarms—and how innovative A...

Smart Thermostat Market Assessment 2023

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key markets drivers and barriers and...

Smart Living: Elevating the Resident Experience

This white paper highlights new ways to serve the resident with enhanced experiences across all property classes. It investigates how builders, property owners, property management...

Smart Lighting Market Assessment

This Smart Product Market Assessment identifies key and emerging players in the residential smart lighting market. It tracks consumer adoption and purchase trends over 5 years, in...

Consumer Electronics and Entertainment

State of the Market: Streaming Video Services

Ad-supported streaming services are now the fastest-growing business model in streaming; 31% of US Internet households reported watching an ad-supported AVOD or FAST service in the...

Streaming Video Tracker - North American Update: August 2023

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Overcoming Complexity: Advertising in a Fragmented Landscape

This white paper assesses challenges for advertisers in a fragmented media landscape and how advertising is evolving to accommodate new ad-supported streaming models and privacy pr...

Video Services: Shifting Demand

This research provides a comprehensive view of the traditional pay-TV, streaming TV, and OTT services market across subscription, ad-based, and transactional business models. It de...

Streaming Video Tracker - North American Update: July 2023

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape

AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape Media and entertainment companies seek a path to profitability and are looking to ad-supported streaming t...

T-Commerce: Buying Through the TV

In the highly competitive video services market, content owners, service providers, and platform players seek to maximize revenue through subscriptions and advertising revenue. TV...

Broadband and Mobility

Home Services Dashboard 2Q 2023

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Broadband: New Demands and Bundling Opportunities

Changing consumer lifestyle, work, and entertainment patterns in the wake of the COVID-19 crisis have shifted the market for broadband services considerably. This study assesses ad...

Support Services for Modern Connected Lifestyles

This study examines the support needs and options for consumers buying, installing and using consumer electronics and smart home devices. It identifies the leading issues consumers...

Protecting the Connected Consumer: Role of Data Security

Data security and privacy solutions must be core brand attributes for differentiation among service providers. Consumer concerns regarding threats to their data security and pri...

Home Services Dashboard 4Q 2022

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Home Services Dashboard 1Q 2023

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Home Services Dashboard 3Q 2022

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Connected Health and Wellness

Health at Home: New Era of Healthcare

This white paper examines the state of the virtual care market, with particular emphasis on the factors driving the shift from facility-centric care to healthcare at home. The anal...

Next Evolution of Health IoT: Moving Towards the Edge

This white paper discusses how companies can unlock the value of their health device data via the use of edge computing, machine learning, and health flexible IoT platforms....

Telecare in the EU: Smart Home and Independent Living

This white paper explores how smart home technology can support independent living and explains the benefits for both telehealth and telecare. It focuses on what could be considere...

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

This market snapshot addresses consumer and caregiver attitudes towards personal health, future retirement expectations, and perceptions of home living features and alerts. Cons...

The Real Healthcare Changes On The Way

The healthcare industry is shifting to a consumer-centric model. Patients are demanding more interactive solutions, and the industry sees an opportunity to cut costs. This new w...

Health IoT on the Edge: Accessible, Smart, Secure

This webinar discusses how the value of health devices can be unlocked for applications in health and senior care via the use of low-power, edge-computing devices, especially desig...

Health Systems: Five Ways Telehealth Can Impact Performance

This webinar presents distinct ways health systems can serve more patients, increase patient satisfaction, and drive revenues with telehealth.

SMB

SMBs: Marketplace for Connectivity and IoT

This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking p...

Value-Added Services for the SMB Segment

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-F...

Technology Needs of Today’s SMBs

Success as a small business is increasingly dependent upon technologies and services that can drive improved efficiency, productivity, and communication. This report examines the c...

Service and Technology Needs of SMBs

This report examines use of technical products and services among small and medium businesses (SMBs) of various sizes and within a variety of industries. It studies the primary tec...

IT and Support Services for Small Businesses

This report examines the technical support market for small and medium businesses in the U.S. It analyzes the technology environment of businesses of varying sizes, their current t...

Cloud Services for Small Businesses

Small business requirements include access to a host of managed, cloud-based services including productivity apps, backup and storage, remote access, and technical support. By offe...

Services and Support for the Virtual Worker

Services and Support for the Virtual Worker examines the adoption and use of products and services by telecommuters. The report explores the primary reasons for telecommuting and a...

Global Research

Latest Insights

09/20/2023

75% of SMBs are Concerned about Inflation

09/11/2023

Webinar Examines AI-Driven Innovations Transforming Security Industry

09/07/2023

Unlocking Digital Advertising Potential Through 2030 and Beyond

07/25/2023

51% of CTV device owners engage in commerce-related activities through their TV

07/19/2023

13% of US internet households have a smart light bulb and 6% have a smart lighting control system

07/11/2023

Parks Associates and Cox Communities release new research exploring transformative trends in the multifamily market

06/28/2023

51% of recent smart home device buyers bought three or more devices in the past year

06/06/2023

34 million US households with smart home products are concerned about the security of their personal data

05/25/2023

New Security Monitoring Standard Paves the Way for More Accurate and Timely Information for Emergency Responders and 911 Providers

05/24/2023

Majority of property owners and managers cite appeal of smart door locks

05/18/2023

72% of smart home product owners are concerned with personal data security

05/16/2023

AI, including face recognition, can be a key differentiator for smart home providers by their enhancing safety, convenience, and personalized value propositions

04/26/2023

Parks Associates and F-Secure Address Consumer Data Security and Protection Against Threats

04/25/2023

Nearly a Quarter of Property Owners and Managers Report Being Understaffed for Maintenance Operations

04/20/2023

80-85 million US consumers listen to podcasts at least one hour per week

04/18/2023

Parks Associates Forecasts Cumulative Revenue Loss to Piracy from Streaming Services to Surpass $113 Billion by 2027 in US Market

04/11/2023

41% of US internet households have a smart home device, building on the 90% of US households with internet at home

04/05/2023

Consumer spending on video streaming services drops 25% to $69/month from high of $90 a month in 2021

04/04/2023

Lean-in interactive solutions help ground 32M OTT video “service hopping” households

03/30/2023

New Energy Devices Enable Real-Time Performance Consumers are Demanding

09/20/2023

Alarm.com Joins CONNECTIONS 2024 as Platinum Sponsor

09/18/2023

Household spending on streaming subscriptions declined 25% to $73 per month versus $90 a month in 2021

09/15/2023

Community Wi-Fi as a Service for Connected Experiences

09/13/2023

Kwikset Joins CONNECTIONS Summit at CES

09/06/2023

Future of Video Event Shines with TikTok, Tubi, and More!

08/31/2023

Universal Electronics to Join CONNECTIONS Summit at CES 2024

08/25/2023

Sponsor Spotlight: Ivani

08/25/2023

Origin AI Sponsor Highlight

08/24/2023

SymphonyAI Media joins 2023 Future of Video 2023 Sponsors

08/22/2023

Navigating the Evolution of Video Entertainment

08/18/2023

Future of Video 2023 - Building New Revenue: Evolution of Video

08/10/2023

Smart Energy Summit 2023 - State of the Home Energy Management Market

08/08/2023

ADT Divests Commercial Business

07/24/2023

CONNECTIONS 2023 – Event Sponsor: Kwikset

07/14/2023

Gating Access: Challenges in Multifamily Properties - Nimbio

07/13/2023

Smart Spaces 2023 Speaker Announcement - PropTech Market Evolution: Senior Living

07/12/2023

Parks Associates Supports CEDIA Expo 2023

07/10/2023

CONNECTIONS™: New Era of Home Services

07/07/2023

CONNECTIONS 2024 – Platinum Sponsor - Kaadas North America

07/06/2023

Vantiva IoT and the Multifamily Market - New Podcast

09/18/2023

Parks: Household Spending on Streaming Subscriptions Slumps

09/18/2023

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

09/18/2023

Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation

09/06/2023

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

09/05/2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

09/05/2023

Monitoring Matters: PERS and Lifestyle Management Opportunities

09/04/2023

Three in ten US households unsubscribe from streaming platforms to save money

08/31/2023

2023 CEDIA Shares: DEN Smart Home

08/30/2023

Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey

08/29/2023

Churn Rate for U.S. Streamers Hits 47 Percent

08/24/2023

The next frontier of e-commerce is our TVs, thanks to interactive ads

08/24/2023

Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem

08/24/2023

Shifting demand in video services reveals growth strategies

08/23/2023

Stream TV or Pay for Cable: Which Is the Better Choice?

08/23/2023

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

08/22/2023

Netflix, Disney+, Hulu price hike: With cost of streaming services going up, how to save.

08/14/2023

State of the Market: Exploring the Evolving Landscape of Security & Smart Home Market

08/14/2023

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

08/14/2023

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

08/11/2023

Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming

AVOD, FAST, Freemium

Free Webinar on Effective Advertising in the New Video Landscape

SMB Research

Explores the tech needs and attitudes of today's small/medium businesses

New Research

T-Commerce

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Smart Home: Products and Services

Residential Security Dashboard 2Q 2023

Smart Home Dashboard 2Q 2023

Smart Home Tracker 2023 - Q2 Market Update

AI Moving Security Forward: Solving False Alarms

Smart Thermostat Market Assessment 2023

Smart Living: Elevating the Resident Experience

Smart Lighting Market Assessment

Consumer Electronics and Entertainment

State of the Market: Streaming Video Services

Streaming Video Tracker - North American Update: August 2023

Overcoming Complexity: Advertising in a Fragmented Landscape

Video Services: Shifting Demand

Streaming Video Tracker - North American Update: July 2023

AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape

T-Commerce: Buying Through the TV

Broadband and Mobility

Home Services Dashboard 2Q 2023

Broadband: New Demands and Bundling Opportunities

Support Services for Modern Connected Lifestyles

Protecting the Connected Consumer: Role of Data Security

Home Services Dashboard 4Q 2022

Home Services Dashboard 1Q 2023

Home Services Dashboard 3Q 2022

Connected Health and Wellness

Health at Home: New Era of Healthcare

Next Evolution of Health IoT: Moving Towards the Edge

Telecare in the EU: Smart Home and Independent Living

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

The Real Healthcare Changes On The Way

Health IoT on the Edge: Accessible, Smart, Secure

Health Systems: Five Ways Telehealth Can Impact Performance

SMB

SMBs: Marketplace for Connectivity and IoT

Value-Added Services for the SMB Segment

Technology Needs of Today’s SMBs

Service and Technology Needs of SMBs

IT and Support Services for Small Businesses

Cloud Services for Small Businesses

Services and Support for the Virtual Worker

Global Research

CONNECTIONS™

Future of Video

Smart Energy Summit

Connected Health Summit

Smart Spaces

CONNECTIONS™ Summit at CES

Latest Insights

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