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Video Services: OTT, Pay TV

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Q2 2025

Trackers

Streaming Video Tracker - North American Update: May 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Purchase

TV Upfronts Week 2025: Themes and Takeaways. 3

Growing Appeal of Ad-Supported Streaming. 3

Upfronts Themes and Takeaways. 4

Content Is Still King. 4

Next-Gen Ad Solutions Are Becoming Service Differentiators. 6

Amazon Sets Sights on Owning the Entire Digital Experience. 7

Live Streaming Wars Continue. 9

May Entertainment News. 10

Roku to Acquire Frndly TV.. 10

Charter Communications and Cox Communications Announce Merger. 12

Max to Return to Original HBO Max Name This Summer. 14

Summary of Service Changes: Platforms, Business Models, and News. 16

Service Changes: Platforms, Business Models, and News
. 17


List of Figures

Use of OTT Video Services. 3

Reasons for Using OTT Video Services. 5

Likelihood of Using Interactive TV Features. 6

2025 Upfronts AdTech Highlights. 7

Membership Subscription Adoption by Service. 8

Live Content Highlights. 10

NPS of Leading vMVPD Services. 11

Adoption of Services Bundled with Home Internet. 13

Top SVODs by Subscribers

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