Growing Appeal of Ad-Supported Streaming. 3
Upfronts Themes and Takeaways. 4
Content Is Still King. 4
Next-Gen Ad Solutions Are Becoming Service Differentiators. 6
Amazon Sets Sights on Owning the Entire Digital Experience. 7
Live Streaming Wars Continue. 9
May Entertainment News. 10
Roku to Acquire Frndly TV.. 10
Charter Communications and Cox Communications Announce Merger. 12
Max to Return to Original HBO Max Name This Summer. 14
Summary of Service Changes: Platforms, Business Models, and News. 16
Service Changes: Platforms, Business Models, and News
. 17
Use of OTT Video Services. 3
Reasons for Using OTT Video Services. 5
Likelihood of Using Interactive TV Features. 6
2025 Upfronts AdTech Highlights. 7
Membership Subscription Adoption by Service. 8
Live Content Highlights. 10
NPS of Leading vMVPD Services. 11
Adoption of Services Bundled with Home Internet. 13
Top SVODs by Subscribers
Published by Parks Associates
© 2025 Parks Associates Plano, Texas 75075
All rights reserved. No part of this report may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
Disclaimer
Parks Associates makes every reasonable effort to ensure that all information in this document is correct.
We assume no responsibility for any inadvertent errors.
