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Video Services: OTT, Pay TV

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Q2 2025

Trackers

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Purchase

Streaming Sports: The Fan Experience. 3

Streaming Is the Foundation for the Evolution of Sports Broadcasting. 3

D2C Sports Streaming Gains Traction. 4

Sports Drive Subscriptions Despite Fan Frustrations. 5

Impact of Niche-Oriented Sports. 7

Shifting Viewer Habits Based on Age. 7

Driving Engagement Through Interactivity. 7

April Entertainment News. 8

NAB Show 2025 Spotlights Tech Innovation and Creator-Focused Initiatives. 8

Xbox App Launches on LG Smart TVs for Cloud Gaming. 10

Comcast Introduces Five-Year Price Guarantee for New Xfinity Internet Customers. 12

YouTube TV Adds Monthly Payment Option for NFL Sunday Ticket 2025 Season. 13

Summary of Service Changes: Platforms, Business Models, and News. 16

Service Changes: Platforms, Business Models, and News
 

List of Figures

Method of Accessing Sports Video Content. 4

Subscription to Streaming Services. 6

Post-Season Subscription Behavior. 6

Weekly Social Video Sites Consumption by Age. 9

Primary CTV Platform for Streaming Content to a TV.. 11

Standalone Home Service ARPU, YOY. 12

Adoption of vMVPD Service. 13

Trends in SVOD Service Stacking. 15

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