Streaming Video Tracker - North American Update: September 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Table of Contents

Smart TVs Test Consumer Trust. 3

The TV Is a Gateway to the Consumer. 3

Consumer Trust Is Moving in the Opposite Direction. 4

AI Raises the Stakes for Consumer Trust. 6

Making Trust Part of the Connected TV Experience. 6

September Entertainment News. 8

Creator Economy Meets Pushback at the U.S. Open. 8

Roku and Prime Video Expand Streaming Bundles. 8

Tubi Launches First Global Brand Campaign. 9

Fubo Adds Local Sports to Customizable Sports Plan. 9

Disney Raises Disney+ and Hulu Prices Again. 11

Summary of Service Changes: Platforms, Business Models, and News. 13

Service Changes: Platforms, Business Models, and News. 14

List of Figures
Primary Connected TV Platform.. 4

Consumer Attitudes on Data Security. 5

Consumer Attitudes on Data Sharing. 5

Data Privacy Measures Relieving Consumer Concerns. 7

Subscription to Streaming Services or Purchase of Sports Pass Exclusively Services. 10

Post-Season Actions Regarding Sports. 11

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Streaming Video Tracker - North American Update: September 2026