Survey Methodology and Definitions
Defining the Wearables Market
Executive Summary
Household Adoption of Wearables
Adoption of Wearables Brands - Smart Watches, Fitness Trackers, GPS Sports Watches
Smart Watch Ownership
Additional Subscriptions
Smart Watch Purchase Intention
Brand of Smart Watch Purchased
Intent to Purchase Wearables in Next 6 Months
Use Cases Among Wearables Type Owners
Reasons for Adopting a Device/App for Emergency Call
Market Landscape
Wearable Devices: Adoption, Purchases, & Purchase Intention Among US Internet Households
Wearable Devices: Purchase Type
Net Promoter Score for Consumer Electronics Devices
Wearable Devices: Net Promoter Score
Demographic Breakdown of Wearable Device Owners
Brand Adoption Among US Internet Households
Wearables Brand Adoption by US Internet Households
Brand Adoption Among Smart Watch Households
Smart Watch NPS
Brand Adoption Among Fitness Tracker Households
Fitness Tracker NPS
Brand Adoption Among GPS Sports Watch Households
GPS Sports Watch NPS
Brand Adoption Among Smart Ring Households
Feature Interest and Willingness to Pay
Attitudes Towards Health-Related Wearable Features
Wearables Intenders Willing to Pay More for Model/Brand with Select Features: Medical Features and Wellness Features
Willingness to Pay for Health-Related Wearable Features
Premium Apps or Services Among Wearables Households
Satisfaction for Wearable Device by Paid App or Service
Application Integrations: Telehealth, Second Screens
Appeal Among US Internet Households
Smart Watch Owners vs. Non-Owners
Wearable Purchase Intention: Single Product vs Multiple Products
Wearables Key Use Cases
Use Cases for Wrist Wearables
Use Cases Among Wearables Type Owners
Preferred Health and Wellness Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Fitness and Outdoors Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Utilitarian Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Communications Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Fashion Characteristics for Wearables: User Interface, Bezels, Styling, Watch Bands, Shape, Social Setting
Smart Watch Control Mechanism
Peripherals Connected to Smart Watch
Personal Safety and Emergency Monitoring
Use of Device/App to Call for Help in Case of Emergency
Type of Emergency Solution Used
Reasons for Adopting a Device/App for Emergency Call
Type of Emergency Service Used
Willingness to Pay for Tested Safety Features
Purchased Current Wearable for Safety
Attitudes Towards Safety-Related Wearable Features
Preferred Safety Features When Purchasing
Appendix
