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Report Summary
Background - Engaging Consumers: A New Challenge to the Healthcare Industry
Consumerism in Healthcare
Section I: Methodology - Parks Associates Healthcare Consumer Segmentation
Healthcare Consumer Segmentation
Segmentation Overview
Consumer Segment Size
Section II: Year-over-Year Changes in Health Consumer Segments
Year-over-Year Changes in Health Categories
Digital Health Segments 2015-2017
Performance of Health Behaviors 2015-2017
Comfort in Designing Care Plans (2015-2017)
Interest in Health Coaching (2015-2017)
Changes in Attitudes and Technology Adoption
Section III: Segment Details - The Healthy & Engaged
Healthy and Engaged Consumer Segments (Q2/17)
Segment Overview
Health Concerns
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section IV: Segment Details - The Young & Indifferent
“Young and Indifferent” Consumer Segments (Q2/17)
Segment Overview
Health Concerns
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section V: Segment Details - The Challenged but Mindful
“Challenged but Mindful” Consumer Segments (Q2/17)
Segment Overview
Health Concerns: Weight
Health Concerns: Other Chronic Conditions
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section VI: Segment Details - The Unhealthy and In-Denial
“Unhealthy and In-Denial” Consumer Segments (Q2/17)
Segment Overview
Health Concerns: Weight
Health Concerns: Other Chronic Conditions
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section VII: Engagement Strategy by Segment
Smartphone Ownership by Digital Health Consumer Segment
Use of Health Apps to Manage/Track Health
Adoption of Connected Health Devices by Digital Health Consumer Segment
Participation in Wellness Programs
Interest in Health Monitoring Solutions Using Connected Health Device
Understand Patient Population by Segment Breakdown
Segmentation of Medicare FFS Beneficiaries
Segmentation of Medicare Advantage Beneficiaries
Interest in Health Coaching: Segment Breakdown
Consumers with Three or More Chronic Conditions: Segment Breakdown
Consumers with Type II Diabetes: Segment Breakdown
Consumers with Sleep Concerns vs. Sleep Disorder: Segment Breakdown
Section VIII: Summary and Implications
Report Summary
Background - Engaging Consumers: A New Challenge to the Healthcare Industry
Consumerism in Healthcare
Section I: Methodology - Parks Associates Healthcare Consumer Segmentation
Healthcare Consumer Segmentation
Segmentation Overview
Consumer Segment Size
Section II: Year-over-Year Changes in Health Consumer Segments
Year-over-Year Changes in Health Categories
Digital Health Segments 2015-2017
Performance of Health Behaviors 2015-2017
Comfort in Designing Care Plans (2015-2017)
Interest in Health Coaching (2015-2017)
Changes in Attitudes and Technology Adoption
Section III: Segment Details - The Healthy & Engaged
Healthy and Engaged Consumer Segments (Q2/17)
Segment Overview
Health Concerns
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section IV: Segment Details - The Young & Indifferent
“Young and Indifferent” Consumer Segments (Q2/17)
Segment Overview
Health Concerns
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section V: Segment Details - The Challenged but Mindful
“Challenged but Mindful” Consumer Segments (Q2/17)
Segment Overview
Health Concerns: Weight
Health Concerns: Other Chronic Conditions
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section VI: Segment Details - The Unhealthy and In-Denial
“Unhealthy and In-Denial” Consumer Segments (Q2/17)
Segment Overview
Health Concerns: Weight
Health Concerns: Other Chronic Conditions
Health Attitudes: Perception and Accountability
Health Attitudes: Proactivity and Confidence
Technology Adoption
Section VII: Engagement Strategy by Segment
Smartphone Ownership by Digital Health Consumer Segment
Use of Health Apps to Manage/Track Health
Adoption of Connected Health Devices by Digital Health Consumer Segment
Participation in Wellness Programs
Interest in Health Monitoring Solutions Using Connected Health Device
Understand Patient Population by Segment Breakdown
Segmentation of Medicare FFS Beneficiaries
Segmentation of Medicare Advantage Beneficiaries
Interest in Health Coaching: Segment Breakdown
Consumers with Three or More Chronic Conditions: Segment Breakdown
Consumers with Type II Diabetes: Segment Breakdown
Consumers with Sleep Concerns vs. Sleep Disorder: Segment Breakdown
Section VIII: Summary and Implications
