The OTT Video Market Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

The service includes an exhaustive analysis of market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout the year documenting the following:

  • Service features, including content offered
  • Unique aspects and key service differentiators
  • Penetration and estimated subscribers, reported quarterly
  • Pricing and business models
  • Updates on existing players
  • Profiles and industry implications for new services, including analyst insights


  • Receive comprehensive tracking of the OTT video services industry
  • Discover new OTT video service players
  • Follow changes among existing OTT players
  • Obtain current updates and insights into industry trends and disruption

OTT Video Market Tracker features monthly updates on trends and market activities in the OTT video space. Deliverables:

  • OTT Quarterly Tracking (Excel)
  • Monthly Update with Analyst Insights (Word)

The Table of Contents for the March 2019 update includes the following:

1.0        Current Players

1.1        DIRECTV Now (AT&T)

1.2        Sling TV (DISH Network)

1.3        FuboTV (Fubo)

1.4        DAZN (Perform Group)

1.5        Hulu (Disney, NBC Universal, Time Warner)

1.6        Crunchyroll (Warner Media)

1.7        Locast (Sports Fans Coalition NY, Inc.)

1.8        ESPN+ (The Walt Disney Company)

1.9        Other Service Changes

2.0        New Services

2.1        Apple TV+, Apple TV Channels (Apple)

2.2        PBS Living (Public Broadcasting Service)

2.3        Gravitas Movies (Red Arrow Entertainment Group)

2.4        TaTaTu (Andrea Iervolino)

3.0        Other Hints and Announcements

3.1        Xumo Searching for a Buyer

3.2        YES Network Purchased for $3.5 Billion

4.0        Emerging Trends

4.1        The Necessity of Free Trials for OTT Providers

Consumer Research Sample:

OTT research sample - Parks Associates

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