About the Research

Previous Research

360 View: Entertainment Services in U.S. Broadband Households (Q1/14)

Streaming CE and Content Purchasing Habits (Q1/14)

TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14)

OTT Video Buyers: Subscriptions & Transactions (Q4/13)

Consumer Segmentation: Selling Premium TV Services (Q4/13)

TV Everywhere Use & Authentication (Q3/13)

TV Viewing Habits and the Challenge of Young Nonsubscribers (Q2/13)

Video-on-Demand: The Road to Revenues (Q2/13)

Key Findings

Recommendations

Overview of Multifamily Residences:

Type of Housing Currently Occupied (Q1/14)

Type of Housing Currently Occupied by Region (Q1/14)

Percentage Owning Devices by Housing Type (Q1/14)

Average Number of Devices Owned & In Use by Housing Type (Q1/14)

Adoption of Smart Home Equipment by Housing Type (Q1/14)

Home Network Technologies by Housing Type (Q1/14)

Brand of Streaming Media Player Used Most Often by Housing Type (Q1/14)

Gaming Console System Owned by Housing Type (Q1/14)

Most Frequently Used Connected CE Device by Housing Type (Q1/14)

Impact of CE Purchase on Service Subscriptions by Housing Type (Q1/14)

Demographic Profile of Multifamily Residents (Q1/14)

Overview of Broadband and Pay-TV Services in Multifamily Residences:

Pay-TV Adoption by Housing Type (Q1/14)

Pay-TV Subscribers By Income and Housing Type (Q1/14)

Pay-TV Subscribers By Age and Housing Type (Q1/14)

Pay-TV Service Subscription by Housing Type (2012 - 2014)

Type of Housing Currently Occupied by Pay-TV Provider (Q1/14)

Previous Pay-TV Subscription Period by Housing Type (Q1/14)

Recent and Planned Pay-TV Subscription Activity by Housing Type (Q1/14)

Pay-TV Subscription Trends by Housing Type (2012 - 2014)

Reason for Considering Canceling Pay-TV Service by Housing Type (Q1/14)

Reason for Canceling Pay-TV Service by Housing Type (Q1/14)

Reasons for Considering Downgrading Pay-TV Service by Housing Type (Q1/14)

Influence of Others on Video Purchases by Housing Type (Q1/14)

Average Monthly Cost of Stand-alone Home Services by Housing Type (2010 - 2014)

Monthly Cost of Bundled Home Services by Housing Type (Q1/14)

Average Monthly Cost of TV Services by Housing Type (2013 - 2014)

Average Monthly Cost of Broadband Service by Housing Type (2013 - 2014)

Average Monthly Cost of Home Phone Services by Housing Type (2013 - 2014)

Average Monthly Cost of Mobile Phone Services by Housing Type (2013 - 2014)

Likelihood of Making Changes to Broadband Services by Housing Type (Q1/14)

Considered Alternatives to Broadband Service by Housing Type (Q1/14)

Pay-TV Features in Multifamily Residences:

Pay-TV Premium Features (Q1/14)

Pay-TV Premium Features by Housing Type (Q1/14)

Frequency of Use of Pay-TV Service Options  (Q1/14)

Monthly Video On-Demand Use by Housing Type (Q1/14)

Monthly Use of Pay TV Features by Housing Type (Q1/14)

Appeal of New Pay-TV Features (Q1/14)

% Rating Appeal of New Pay-TV Features as 'Very Appealing' by Housing Type (Q1/14)

OTT Services:

OTT Service Subscription (2013 - 2014)

OTT Service Subscription by Housing Type (Q1/14)

OTT Service Subscription (2012 - 2014)

OTT Service Subscription by Housing Type (Q1/14)

Video Consumption:

Video Consumption by Sources by Housing Type (Q1/14)

Use of Device for Video by Housing Type (Q1/14)

Video Consumption by Platform by Housing Type (Q1/14)

Use of Device for Video (2010 - 2014)

Video Consumption by Platform (2010 - 2014)

Video Consumption by Platform (2013 - 2014)

Segmentation and Multifamily Residences:

Parks Associates Multiscreen Segmentation

Segmentation Overview

Video Viewing Segments (Q1/14)

Volume of Video by Segment (Q1/14)

Video Viewing Segments by Housing Type (Q1/14)

Additional Research from Parks Associates