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Providing market intelligence for more than 35 years
Smart video products lead the smart home devices market in adoption and recurring service revenues, but growing competition threatens to commoditize the category. This report examines key industry trends shaping the market, including advancements in AI-powered video analytics, privacy and security enhancements, and the growing role of subscription-based services. It identifies key market drivers and barriers informing a five-year forecast of US unit sales and revenues for smart cameras and video doorbells. It features a competitive analysis of leading brands and products, evaluating differentiation in hardware, software, and service offerings.
This study also provides years of trending data tracking consumer familiarity, adoption, and purchases. It evaluates the buyer journey, including buyer motivations, purchase and install channels, average sales price, product returns, and barriers to purchase, user experience with leading brands’ products, controls/interface preferences. The research tests next generation features, such as AI-driven object and facial recognition, proactive crime deterrence (e.g., smart lighting and sirens), thermal and low-light imaging, integration with other smart home devices, and encrypted video streaming.
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