Consumer Analytics

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Consumer Analytics Newsletter - Subscribe for updates on the latest Parks Associates consumer survey data

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OTT Video Services: Purchasing and Perceived Value

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The Artificially Intelligent Home

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Account Sharing and Digital Piracy

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Consumer Privacy: My Smart Home, My Castle

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Adoption and Use of Connected Video Devices

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Consumer Analytics

Smart Home Products and Services
Global Connected Living
Residential Security
Broadband and Entertainment Services
Smart Energy Management
CE Devices and Mobility
Wellness and Independent Living
Entertainment Content
Support Services
Archive

Smart Home Products and Services

Quantified Consumer

Smart Major Appliances - Adoption and Preferences 2Q 2020
Households with Children: Dominant Tech Purchasers 2Q 2020
Smart Home Strategy: Capturing the Cost-Conscious Consumer 2Q 2020
Smart Home Buyer Journey and User Experience 2Q 2020

360 Views

360 View: Smart Home Products and Services 2Q 2019
360 View: Smart Home Buyer Journey and User Experience 2Q 2018

360 Deep Dive

Winning Opportunities in the Smart Home 4Q 2019
Transforming Home Insurance and Creating Consumer Value 4Q 2019
Evaluating Service Opportunities in the Smart Home 4Q 2019
The Smart Home: A Room-by-Room Analysis 4Q 2019
Consumer Privacy: My Smart Home, My Castle 2Q 2019
My Next Home: Demand for Smart Homes and Smart Apartments 2Q 2019
Crossing the Chasm: Smart Home Products and Services 1Q 2019
Smart Home Ecosystems: Driving the Smart Home Forward 1Q 2019
The Impact of Voice on the Smart Home 3Q 2018
Quantifying Opportunities in Smart Home Adjacencies 4Q 2017
The Value of Data - New Smart Home Business Models 2Q 2017
Smart Home: Quest for Compelling Use Cases 2Q 2017
Connected Home Devices 4Q 2016

Residential Security

Quantified Consumer

360 Views

360 View: Consumer Trends and Disruption in Home Security 2Q 2019
360 View: Residential Security 2Q 2018
360 View: Residential Security and Smart Home 1Q 2017

360 Deep Dive

DIY Disruption: Smart Products and Home Security 4Q 2019
The Artificially Intelligent Home 2Q 2019
Pricing Strategies for Residential Security 1Q 2019
Driving RMR Growth with Add-on Products and Services 4Q 2018
Consumer Adoption & Use of IP Cameras 3Q 2016

Smart Energy Management

Quantified Consumer

Consumer Demand for Smart Energy Solutions 1Q 2020

360 Views

360 Deep Dive

Incentivizing Whole Home Energy Efficiency 3Q 2018
Non-Tariff Revenue Models for Energy Providers 4Q 2017
Consumers and Time-of-Use Tariffs 3Q 2017
Incentivizing Energy Efficiency in the Smart Home 2Q 2017
Consumer Preferences for Solar and Storage 4Q 2016

Wellness and Independent Living

Quantified Consumer

360 Views

360 View: Independent Living: Senior and Caregiver Perspectives 3Q 2019
360 View: Connected Health at Home: Wellness and Fitness 3Q 2019
360 View: Health and Independent Living 3Q 2018
360 View: Empowering Healthcare Consumers 3Q 2017
360 View: Empowering Healthcare Consumers 3Q 2016

360 Deep Dive

Support Services

Quantified Consumer

Shifting Support Needs: Opportunities for Remote Solutions 3Q 2020

360 Views

360 View: Supporting the Connected Consumer (2019) 4Q 2019
360 View: Supporting the Connected Consumer (2018) 3Q 2018
360 View: Supporting the Connected Consumer (2017) 3Q 2017

360 Deep Dive

Smart Home Device Support: Addressing Pain Points 4Q 2018
Supporting Smart Home and Connected Health Devices 1Q 2018
Support for IoT and Emerging Technologies 4Q 2016

Global Connected Living

Quantified Consumer

Broadband and Entertainment Services

Quantified Consumer

Adoption and Perception of Broadband 4Q 2020
Subscription and Churn in OTT Video 4Q 2020
COVID-19: Impact on Communications and Ent. - August 3Q 2020
Optimizing the Channel Package 3Q 2020
COVID-19: Impact on Communications and Ent. - May 3Q 2020
Consumer Perception of OTT Video 2Q 2020

360 Views

360 View: Broadband Services in the US 1Q 2020
360 View: Video Services and Connected Consumers 4Q 2019
360 View: Broadband Services in the U.S. 1Q 2019
360 View: Entertainment Services in the U.S. 1Q 2019
360 View: Access and Entertainment Services in U.S. Broadband Households 1Q 2018
360 View: Entertainment Services in U.S. Broadband Households 4Q 2016

360 Deep Dive

Broadband Value-added Services 2Q 2020
Adoption and Consumer Habits for vMVPD Services 1Q 2020
Today’s Broadcast TV 1Q 2020
Adoption and Business Models: Video, Music, and News Services 1Q 2020
Ad-Supported OTT: Viewers and Use 4Q 2019
Churn, Retention, and Lifetime Value for OTT Video 4Q 2019
The Buyer’s Journey—Pay TV vs. OTT 3Q 2019
Account Sharing and Digital Piracy 2Q 2019
Examining Broadband Cord Cutters 2Q 2019
OTT Video Services: Purchasing and Perceived Value 1Q 2019
Consumer Fears in Connected Entertainment 4Q 2018
Perception of vMVPDs/Online Pay-TV Services 4Q 2018
Churn and Retention in Pay TV 4Q 2018
Adoption and Perception of OTT Video Services 3Q 2018
Mobile Service Churn: Managing Consumer Expectations 1Q 2018
Churn and Retention of OTT Video Services 3Q 2017
Shifting Video Consumption: Linear vs. On-Demand 2Q 2017
Pay TV and the Reality of Cord Cutting 1Q 2017
Changes to TV Packages 3Q 2016
Pay TV and the Spanish Language Household 2Q 2016
Mobile Data Consumption and Preferences 2Q 2016

CE Devices and Mobility

Quantified Consumer

Consumer Demand for Home Networking 2Q 2020
Streaming Video Products: Driving Adoption 2Q 2020

360 Views

360 View: CE Adoption and Trends 3Q 2019
360 View: CE Adoption and Trends 3Q 2018
360 View: Mobility and the App Economy 3Q 2017
360 View: CE Adoption and Trends 2Q 2017
360 View: Mobility and the App Economy 3Q 2016
360 View: CE Adoption and Trends 2Q 2016

360 Deep Dive

Demand and Perception of Connected TVs 4Q 2019
Smart Speakers - Gateway into the Connected Household 4Q 2019
Consumer Demand for Connected Wearables 4Q 2019
Adoption and Use of Connected Video Devices 3Q 2019
Consumer Demand for High-End Entertainment Devices 4Q 2018
Ownership, Use, and Perception of Virtual Reality 4Q 2018
Streaming Device Use and Setup in the Connected Home 2Q 2018
Voice-enabled Use Cases 2Q 2018
Connected Car Features and Interest 1Q 2018
4K and HDR TVs: Dynamic Displays 4Q 2017
Entertainment Device Controls: Refining the Ideal UX 4Q 2017
Smart Watch: Purchase Drivers 1Q 2017
Streaming Audio Devices 4Q 2016
Connected Cars: Balancing a Rich Driving Experience with Safety 4Q 2016
Mobile First: SoLoMo App Usage Trends 4Q 2016
CE Device Ecosystems 4Q 2016

Entertainment Content

Quantified Consumer

Short-Form Video: Meeting Demand for Premium Quick Content 4Q 2020
Cloud Gaming Demand and Preferences 2Q 2020

360 Views

360 View: Digital Media and Connected Consumers 4Q 2019
360 View: Digital Media & Connected Consumers 1Q 2019
360 View: Digital Media & Connected Consumers 1Q 2018
360 View: Digital Media & Connected Consumers 4Q 2016

360 Deep Dive

Video Consumption – Tracking Users and Viewing Habits 2Q 2020
UI Preferences and Content Discovery 4Q 2019
Consumption Habits in Short-Form and Social Video Content 1Q 2019
TV & OTT: Consumer Demand for Original Content 4Q 2018
Sports vs. Esports: Audience, Spending, and Consumption 2Q 2018
Alternative Content Consumption 2Q 2018
Consumers and OTT Service Business Models 2Q 2017
Disruption in Live Content Consumption 1Q 2017
Video Consumption by Language Groups 1Q 2017
Use of Multichannel Networks and Alternative Video 4Q 2016

Archive

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