Parks Associates research expertise and overview

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services. Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

Smart Home: Products and Services
Consumer Electronics and Entertainment
Broadband and Mobility
Connected Health and Wellness
SMB
MDU / Multifamily Tech

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Smart Home: Products and Services

CES Takeaways

Parks Associates analyst team attended the 58th annual Consumer Electronics Show (CES), which kicks off the new year in tech every January with over 4,000 exhibitors and nearly 150...

Defining the Smart Home Market: An Industry Guide

An Industry Guide This guide provides a concise overview of the smart home market, defining key technologies, players, and trends shaping a rapidly maturing and service-driven e...

Access Control in the Smart Home: Locks and Garage Door Openers

Smart access control solutions, including locks, external video devices, and smart garage door openers, are among the leading smart home products; they deliver on the core value pr...

Connected Consumer Privacy & Security in the AI Era

As connected devices, digital services, and artificial intelligence become embedded in everyday life, consumer concern about data use, surveillance, and digital vulnerability conti...

Home Security: State of the Market & Outlook

Home Security: State of the Market & Outlook examines the rapidly evolving residential security industry, grounded in Parks Associates’ latest consumer data, market tracking, and c...

Smart Home Technologies for Energy Management

As homes become increasingly connected, the role of smart devices in optimizing energy use is more significant than ever. This session features the latest innovations in HVAC, smar...

Smart Home and Security Tracker 2025 - November Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market...

Consumer Electronics and Entertainment

Streaming Video Tracker: Analyst Notes, Q4 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the str...

Streaming Video Tracker - North American Update: December 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video servi...

S.O.S. State of Streaming

This report provides an in-depth look at the ongoing transformation of the video services landscape as the market continues to evolve from traditional pay TV to digital and streami...

Streaming Competition and Profitability: Pricing Models & Retention Strategies

As streaming platforms refine their pricing strategies and content offerings, understanding consumer sentiment is critical to driving growth and retention. This study provides a co...

Tech Ecosystem Dashboard: Q3 2025

The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the...

Streaming Video Tracker - North American Update: November 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video servi...

Streaming Video Tracker - North American Update: October 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video servi...

Broadband and Mobility

Broadband Market Tracker Vol. IV 2025

The Broadband Market Tracker provides estimates for residential home internet subscribers and ISP revenues for the North American market, including for those that do not publicly r...

Home Services Dashboard Q3 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

The Business of Broadband: VAS and Super Aggregation

Consumers are increasingly interested in bundling multiple services alongside their home internet. Convergence of home internet and mobile service is a major force driving the stra...

Broadband Market Tracker Vol. III 2025

The Broadband Market Tracker provides estimates for residential home internet subscribers and ISP revenues for the North American market, including for those that do not publicly r...

Home Services Dashboard Q2 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Beyond Speed: The New Era of Context-Driven Connectivity

The race for speed is over—and the race for relevance has begun. This webinar, hosted in partnership with Adeia, brings together broadband and networking leaders to explore the nex...

Broadband Market Tracker Vol. II 2025

The Broadband Market Tracker provides estimates for residential home internet subscribers and ISP revenues for the North American market, including for those that do not publicly r...

Connected Health and Wellness

Healthy Home: Sensors and Services

Creating healthier living environments is a key trend in the smart home market, with sensors and services playing a crucial role. This session explores the latest advancements in h...

Smart Watch Adoption: Platforms, Services, and Future Outlook

This data insights document analyzes market growth, uses cases, and brand strength for smart watches in the US,

Assistive Technologies for Older Adults

The United States – and the world itself – is aging. The share of the US population age 65+ is expected to reach 21% by the year 2030. At the same time, the medical and senior care...

Ambient Sensing: Next Frontier in Senior Care

As the US population ages, more than 25 million households are stepping into caregiving roles with nearly 10 million supporting seniors who live independently but still need assist...

Transforming Safety for People, Workers, and Property at Home and Senior Living Centers

Complete the form on this page to download the event materials. Advanced technology solutions are helping senior living and assisted living providers deliver better health outco...

Wearables: Advances in Health & Safety

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watches or fitness trackers. Device makers must careful...

Health at Home: New Era of Healthcare

This white paper examines the state of the virtual care market, with particular emphasis on the factors driving the shift from facility-centric care to healthcare at home. The anal...

SMB

Smart Homes, Smart Investments: The Tech Revolution in Single-Family Rentals

Join us for a compelling webinar that delves into the key trends shaping the build-to-rent market, including shifting demographics, economic factors, and changing consumer preferen...

SMBs: Marketplace for Connectivity and IoT

This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking p...

The Opportunity for National Brands in SMB Technical Support Services

This whitepaper details the current state and future potential of national technical support services in the SMB market. Developed for PlumChoice, it addresses key trends emerging...

Value-Added Services for the SMB Segment

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-F...

Technology Needs of Today’s SMBs

Success as a small business is increasingly dependent upon technologies and services that can drive improved efficiency, productivity, and communication. This report examines the c...

IT and Support Services for Small Businesses

This report examines the technical support market for small and medium businesses in the U.S. It analyzes the technology environment of businesses of varying sizes, their current t...

Service and Technology Needs of SMBs

This report examines use of technical products and services among small and medium businesses (SMBs) of various sizes and within a variety of industries. It studies the primary tec...

Global Research

MDU / Multifamily Tech

The Connected Property Advantage: Insights on Access, Risk, and Value

This excluve Data Insights document details the advantages of connected solutions for MDU owners, operators, and properties.

Multifamily IoT: Competitive Landscape and Market Growth

Multifamily owners and operators are increasingly looking to smart building technologies and centralized services to increase appeal to current and prospective residents, increase...

Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience

The white paper examines how properties can enable turnkey property readiness and a seamless move-in ready experience for residents. It addresses the growing challenges from vendor...

A Guide to Connectivity Innovations in Multifamily Housing

This white paper explores key connectivity options available for multifamily properties, including legacy bulk and retail service, managed Wifi, and the increasingly popular trend...

PropTech, Broadband, and the Future of Multifamily Living

This session explores the latest developments in proptech, including highlights from Parks Associates latest research spotlighting innovative companies enabling Smart Spaces. Park...

Smart, Safe, and Secure Apartment Living

With a record amount of new inventory hitting the market, the multifamily housing is growing increasingly competitive. Newer and older properties must vie for renters, and key deci...

Resident Demand for Technology: Evaluating Amenity Fees

This white paper examines the rising demand for technology amenities in multifamily rentals, along with how properties are funding these amenities through the use of amenity fees....

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Smart Home: Products and Services

All Research & Reports

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Smart Home: Products and Services

CES Takeaways

Defining the Smart Home Market: An Industry Guide

Access Control in the Smart Home: Locks and Garage Door Openers

Connected Consumer Privacy & Security in the AI Era

Home Security: State of the Market & Outlook

Smart Home Technologies for Energy Management

Smart Home and Security Tracker 2025 - November Update

Consumer Electronics and Entertainment

Streaming Video Tracker: Analyst Notes, Q4 2025

Streaming Video Tracker - North American Update: December 2025

S.O.S. State of Streaming

Streaming Competition and Profitability: Pricing Models & Retention Strategies

Tech Ecosystem Dashboard: Q3 2025

Streaming Video Tracker - North American Update: November 2025

Streaming Video Tracker - North American Update: October 2025

Broadband and Mobility

Broadband Market Tracker Vol. IV 2025

Home Services Dashboard Q3 2025

The Business of Broadband: VAS and Super Aggregation

Broadband Market Tracker Vol. III 2025

Home Services Dashboard Q2 2025

Beyond Speed: The New Era of Context-Driven Connectivity

Broadband Market Tracker Vol. II 2025

Connected Health and Wellness

Healthy Home: Sensors and Services

Smart Watch Adoption: Platforms, Services, and Future Outlook

Assistive Technologies for Older Adults

Ambient Sensing: Next Frontier in Senior Care

Transforming Safety for People, Workers, and Property at Home and Senior Living Centers

Wearables: Advances in Health & Safety

Health at Home: New Era of Healthcare

SMB

Smart Homes, Smart Investments: The Tech Revolution in Single-Family Rentals

SMBs: Marketplace for Connectivity and IoT

The Opportunity for National Brands in SMB Technical Support Services

Value-Added Services for the SMB Segment

Technology Needs of Today’s SMBs

IT and Support Services for Small Businesses

Service and Technology Needs of SMBs

Global Research

MDU / Multifamily Tech

The Connected Property Advantage: Insights on Access, Risk, and Value

Multifamily IoT: Competitive Landscape and Market Growth

Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience

A Guide to Connectivity Innovations in Multifamily Housing

PropTech, Broadband, and the Future of Multifamily Living

Smart, Safe, and Secure Apartment Living

Resident Demand for Technology: Evaluating Amenity Fees

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