Providing market intelligence for more than 35 years

Wellness and Fitness

Q4 2014

Quantified Consumer

Engaging Consumers for Healthy Living: Health Apps

Engaging Consumers for Healthy Living: Health Apps analyzes the adoption and use of health apps on smartphones and tablets as well as the use of health apps in conjunction with smart health devices. Particular attention is given to “master apps” that aggregate data from multiple other health apps. The research also gauges consumer demand for smart health apps among those not currently using them.


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About the Research

Previous Research

Reasons for the Appeal of Health & Fitness Devices (Q4/14)

360 View: Health Devices and Services for Connected Consumers (Q3/14)

Delivering Quality Healthcare to the Digital Home: The 2014 Edition (Q4/14)

Wearable Computing: Fitness and Health in Style (Q3/14)

Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)

Prescribing Apps: Engaging Health Consumers (Q4/13)

Key Findings

Industry Insight


Overview of Health App Use:

Smartphone and Tablet Adoption (2010 – 2014)

Smartphone App Downloads & Usage (2012 vs. 2014)

Tablet App Downloads & Usage (2012 vs. 2014)

Mobile App Usage (Q1/14)

Use of Health Apps (Q4/14)

Use of Health Apps with Digital Health Devices (Q4/14)

Weekly Time Spent Using Smartphone Apps by Genre (Q1/14)

Avg. Smartphone App Session by Genre (Q1/14)

Interest in Health Apps (Q4/14)

Appeal of Master Health App

Appeal of Health Master App (Q4/14)

Appeal of Health Master App by Age (Q4/14)

Appeal of Health Master App by Number of Health App Used Monthly (Q4/14)

Appeal of Health Master App by Frequency of Health App Use (Q4/14)

Appeal of Health Master App & Digital Health Device and App Use (Q4/14)

Additional Research from Parks Associates

Published by Parks Associates
© January 2015

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.


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