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Video Services: OTT, Pay TV

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Q2 2024


Streaming Video Tracker - North American Update: May 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.


Buy Now, See Later—The 2024 TV and Media Upfronts. 2

Top Services Upfront Highlights. 3

Themes of the Upfronts. 5

Live Sports are Driving Ad Dollars. 5

Internal Shift in Ad Tech on Display. 6

No One's Discussing Political Ads. 6

All Eyes Were on Ad-Supported Streaming. 6

The Future of Advertising is Streaming and Advertisers Know it. 7

May Entertainment News. 8

ESPN, Fox, and Warner Bros. Discovery Joint Venture Takes Shape with VENU.. 8

vMVPD- Fubo Plans New “Fubo Free” Tier, but Not Everyone Can Access. 9

Netflix plans to go All-In on Live TV.. 11

Comcast to Launch Peacock, Netflix, Apple TV+ Streaming Bundle. 12

Service Changes: Platforms, Business Models, and News. 15

Citations. 19


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.