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Video Services: OTT, Pay TV

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Q3 2024


Streaming Video Tracker - North American Update: June 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.


How Brand Ecosystems Shape Consumer Tech Choices. 3

Becoming the Brand of Choice. 4

Similarities Between Hardware and Services Markets. 5

Why the Market is Moving to Ecosystems. 5

The Advantage to Bundles. 6

How Ecosystems Retain Customers. 8

Brand Loyalty: Why it is Important and Why it Matters. 8

Downside of Tech Ecosystems: Lack of Innovation and Competing Interests. 9

June Entertainment News. 10

Congress Questions Venu Sports’ Impact on Pay TV. 10

Canada Imposes 5% Fee on Streaming Services. 11

Traditional Advertisers Could Face New AI Regulations. 11

Walmart+ Subscriber Perks Now Include Free Streaming. 13

Prices Increase for Ad-Free Max Subscriptions. 14

Chicken Soup Fails to Meet Terms for $175 Million Debt Forbearance Agreement. 16

Service Changes: Platforms, Business Models, and News. 17

Citations. 20


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.