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Residential Security

Q4 2025

Trackers

Smart Home and Security Tracker 2025 - November Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service.

The Smart Home and Security Market Tracker provides market intelligence on the competitive US Smart Home and Security landscape by sizing and forecasting the overlapping markets and providing an analysis of key industry trends, market shifts, and player announcements on an ongoing basis.

Market Trends & Competitor News – The monthly report covers announcements from major industry players and highlights the potential impact it will have on the market.

  • It helps competing brands understand how the actions of different companies may impact their own bottom-line.
  • It includes insight on the activity of major tech giants in the smart home space, Amazon, Google, Apple, and Samsung
  • It includes insight on the activity of and the major smart security providers and platforms ADT, Alarm.com, Comcast, Brinks, Vivint, SimpliSafe, and others.

The Smart Home and Security Market Tracker helps companies stay informed with Market Sizing and Quarterly Updates focused on the smart home market.

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Smart Video’s Next Phase: Intelligence, Interoperability, and Services Transform the Category. 4

A Mature, Expanding Market Anchored by Security Needs. 4

AI Moves to the Center of Product Differentiation. 5

The Service Layer Becomes the Economic Engine. 6

Ecosystems and Matter 1.5 Reshape Integration and Control 7

Alert Performance Shapes the User Experience. 7

Cameras anchor product bundles. 8

Industry News & Competitor Moves. 9

Matter 1.5 Expands into Cameras, Closures, and Advanced Energy Management. 9

Parks Perspective: Matter 1.5 Resets the Stakes for Smart Home Monetization. 9

Parks Perspective: The Latest Matter Release Brings Energy Management Closer to “Whole Home”  9

The Connectivity Standards Alliance (CSA) Launches Zigbee 4.0 and Suzi 10

Parks Perspective: Zigbee 4.0 will Reduce Pain Points for Consumers. 10

Meross and SwitchBot Both Launch New Presence Sensors. 10

Parks Perspective: Leveraging mmWave and Thread Reduces Technical Issues Faced by Consumers  11

Shelly Launches Gen 4 Smart Leak Detector. 11

Parks Perspective: Shelly’s New Flood Detector Fulfills a Critical Need for Homeowners. 11

IKEA Launches 21 Matter Compatible Smart Home Devices. 11

Parks Perspective: IKEA Has Advantage for Smart Products at Retail, While Limiting Risk Through Matter  12

Walmart and Google Launch Onn AI Security Cameras Starting at $23. 12

Parks Perspective: Walmart and Google’s Camera Prices Set to Disrupt the Smart Camera Market  12

AT&T and Google Home Launch “Connected Life,” a New Smart Home Security Service. 13

Parks Perspective: AT&T Partnership with Google and Abode Expands ISP Presence in Security. 13

Summary of Market News. 13

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