About the Research

Previous Research

Key Findings

Recommendations

Market Overview

Home Security System Adoption (2010-2013)

Telecom Service Providers

Cable Service Providers

Home Security System Features (Q1/13)

Likelihood of Upgrading Security System for Remote Monitoring (Q1/13)

Equipment Upgrades Considered for Security System (Q1/13)

Intention to Acquire a Home Security System by Home Ownership (2011-2013)

Ownership of Security or Home Control System (Q2/12)

Home Control System Features (Q2/12)

Programmable Thermostats

Programmable Thermostat Ownership (Q2/13)

2013 Programmable Thermostat Purchases (Q4/13)

Internet-Connected Thermostat Ownership (Q2/13)

Cost of New Programmable Thermostats (Q4/13)

Difficulty in Giving Up Programmable Thermostats (Q4/13)

Decision Factors Influencing Thermostat Purchases (Q4/13)

Holiday Purchase Intention (Q4/13)

Internet – Connected Thermostat Purchase Intentions (Q3/13)

Programmable Thermostats: Steps to Make a Purchase-Decision (Q4/13)

Brand of Programmable Thermostats (Q4/13)

Programmable Thermostat Purchase Location (Q4/13)

The Demand for Home Energy Management

All respondents were presented with a list of home management features.

Most Appealing Home Management Features (Q4/12)

Appeal of Home Management Features – Cont’d (Q4/12)

Top 5 Important Smart home Features (Q4/12)

Importance of Smart home Features – Cont’d (Q4/12)

# of Appealing Home Energy Management Features (Q4/12)

# of HEM Features Tanked Among the Top Three (Q4/12)

Appeal of HEM Features (Q4/12)

Characteristics of Those Desiring HEM

Appeal of HEM Features by Age (Q4/12)

Appeal of HEM Features by Education (Q4/12)

Appeal of HEM Features by Type of Home (Q4/12)

Appeal of HEM Features by Home Ownership (Q4/12)

Appeal of HEM Features by Home Size (Q4/12)

Appeal of HEM Features by Number of People Living in House (Q4/12)

Appeal of HEM Features by Rural/Suburban/Urban (Q4/12)

Appeal of HEM Features & Bundled Electricity Costs (Q4/12)

Appeal of HEM Features by Avg. Electric Bill (Q4/12)

Paying for Home energy Management

Respondents were presented with two scenarios for acquiring a home management system.

Service conditions

Demand for Home Management: Model Comparison (Q4/12)

Demand for HEM & Willingness to Subscribe to Home Management Services (Q4/12)

# of Ranked HEM Features & Willingness to Subscribe to Home Management Service (Q4/12)

Under the product-model, respondents were presented with a list of home management equipment.

Intention to Purchase Home Monitoring Products (Q4/12)

Willingness to Buy Home Energy Management Products (Q4/12)

Willingness to Buy Home Monitoring Products: Energy vs. Non-Energy (Q4/12)

Additional Research from Parks Associates