Home Services Dashboard Q2 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.

Consumer Insights Dashboards present survey-based consumer research that tracks the movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

This deliverable is part of an annual service, with updates delivered quarterly. Request more information on this service.

Executive Summary

Industry Benchmarks

•Internet Adoption in US Households

•Adoption of Traditional Bundled Home Services

•Home Service Subscriptions – YoY vs. QoQ

•Adoption of Standalone vs. Bundled Services

•Adoption of Home Service Packages

•Adoption of Mobile and Internet Bundles

•ARPU of Total Home Services

•ARPU of Standalone Home Service

•ARPU of Bundled Home Service

•ARPU of Most Common Home Service Packages

Home Service Provider NPS

•Net Promoter Score by Sector – Trending (2019-2024)

•Net Promoter Score of Home Service Providers

•Net Promoter Score of Home Internet Providers’ Services

•Net Promoter Score of Home Phone Providers’ Services

•Net Promoter Score of Mobile Providers’ Services

•Net Promoter Score of Traditional Pay-TV Providers’ Services

•Net Promoter Score of Professional Security System Monitoring Providers

Broadband Close-Up

•Market Share of Top Ten Residential Home Internet Providers

•Residential Fiber and Fixed Wireless Trends: AT&T, Verizon, T-Mobile

Appendix

Published by Parks Associates

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Yilan Jiang

Senior Director of Consumer Analytics

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Kristen Hanich

Senior Director of Research

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst II

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Smart Home: Products And Services

Consumer Electronics and Entertainment

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Home Services Dashboard Q2 2025