Providing market intelligence for more than 35 years

Video Services: OTT, Pay TV

We’re here to lead the way in helping our clients navigate change for lasting success

Q4 2020

Industry Report

The Next 'Big 3' in OTT

With Disney, Apple, WarnerMedia, and NBC Universal, among others, launching SVOD services, will any of them supplant the current “Big 3” in OTT (Netflix, Amazon Prime Video, Hulu)? This report evaluates the emergence of major SVOD services recently launched or about to hit the market and their potential impact on the market penetration and revenue of the current largest SVOD services.


Download Table of Contents (PDF)

Bottom Line

Subscription-Based OTT Service Competitive Landscape

Major SVOD Service Overview


Amazon Prime Video



Apple TV+

CBS All Access/Paramount+



Potential Future Big 3 in OTT

Subscriber Trend & Market Outlook

Implications and Recommendations


Consumer Data Methodology


Big 3 vs. Non Big 3 OTT Subscriptions
Major OTT Subscription Service Uptake
Big 3 Penetration by Disney+ and Apple TV+
NPS Trend
Subscriber Churn Trend
Major SVOD Summary
Netflix Watch Free
Prime Video and NFL partnership
Hulu Program Initiatives
Disney+ UI
Disney+ Growth Initiatives
Apple One
Initial CBS All Access expansion (2020)
Paramount+ Timeline in US
Paramount+ Goals
HBO Streaming Services
HBO Max Human Curation
HBO Max Human Content Recommendations Approach
Peacock Ad Growth Strategies
Peacock Curator Ad
Potential Big 3 Players
Major SVOD Subscriber Trend (US): 2017-2020

© November 2020 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.