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Providing market intelligence for more than 35 years
360 View: Health and Independent Living examines consumer needs, behaviors, and preferences in healthcare engagement and technology.
The research provides an analysis of existing and anticipated independent living needs among people ages 50 and older. It explores consumers’ motivation and perception about aging, analyzes key needs categories for independent living, explores their role as caregivers and resulting impact on their thinking about independent living, and tests their interest and likelihood to buy selected solutions/services, including those enabled by smart home technologies and products.
• Connected health device and application usage
• Telehealth video service use and interest
• Independent living