Download Table of Contents (PDF)
Survey Methodology and Definitions
Key Terms and Definitions
Executive Summary
Generative AI Familiarity & Use
Customer Segments Leading in Generative AI Use
Consumer Perceptions of AI, 2024 vs 2025
Impact of AI-Creation on Likelihood to Watch Content
Likelihood of Watching AI-Generated Content, by Gen AI App Use
Appeal of AI Applications for Media & Entertainment
Top Tested AI-Powered Entertainment Use Cases
% Finding at Least One Creative AI Use Case Appealing
% Using Generative AI Tools
Appeal of AI Applications to Enhance the Viewing Experience by Primary CTV Platform
Generative AI: Familiarity and Use
Generative AI Familiarity & Use
Familiarity with Generative AI Applications
Familiarity with Conversational AI Tools by Technology Adoption Segment
Familiarity with Conversational AI Tools by Age
Familiarity with Conversational AI Tools by Gender
Familiarity with Conversational AI Tools among Remote Workers
Familiarity with Generative AI Applications by Primary Connected TV Platform
AI Technology Use Cases
AI Technology Use Cases by Primary Connected TV Platform
Gen AI Familiarity & Use by Social Video Platform Use
Gen AI Usage and Familiarity Segments by Demographic Factors
Gen AI App Leaders & User Experience
Type of AI Tools Used
Leading AI Applications Used, by Operating System and Device Users
Net Promoter Score: Gen AI Apps vs. Technology Devices and Services
Net Promoter Score: Leading Gen AI Applications
Use of Voice Assistants by Device Owners
Generative AI Tool Use by Smart Speaker or Display Ownership
Generative AI Tool Use among Smart Speaker/Display Owners Using Specified Assistant Most Often
Consumer Perceptions, Barriers, & Concerns
Perceptions of AI Technology: 2024 vs 2025
Perceptions of AI Technology: Users vs Non-Users
Concerns About AI Technology: 2024 vs 2025
Concerns About AI Technology: AI Users vs Non-Users
AI Attitude Segments by Primary Connected TV Platform
Inhibitors to Using Generative AI Tools
Impact of AI-Creation on Likelihood to Watch Content
Likelihood of Watching AI-Generated Content, by Gen AI App Use
Likelihood of Watching AI-Generated Content, by Social Video Platform Use
Likelihood of Watching AI-Generated Content, by Leading SVOD Service Use
Likely to Watch a Show with AI Technology by Demographic Factors
Concept Testing: AI Use Cases in Entertainment
Appeal of AI Applications for Media & Entertainment
Appeal of AI Applications, by AI Sentiment
Appeal of AI Applications for Authenticity, Control, and Support
Appealing AI Applications for Authenticity, Control & Support by Social Media Used to Watch Video
Appealing AI Applications for Authenticity, Control & Support by Primary Connected TV Platform
Appeal of AI Applications to Enhance the Viewing Experience
Appeal of AI Applications to Enhance the Viewing Experience Among Leading SVOD Subscriber Bases
Appeal of AI Applications to Enhance the Viewing Experience by Primary CTV Platform
Appeal of AI to Enhance Ad Relevance by Social Video Platform Use
Appeal of AI Applications for Content Creation
Appealing AI Applications for Content Creation by Social Media Used to Watch Video
Appeal of AI Applications for Live Sports
Appealing AI Applications for Live Sports by Age
Appendix
