Adoption and Consumer Habits for vMVPD Services

Online pay-TV (virtual MVPD) services are an evolution for the pay-TV industry. This study examines the growing category of online pay-TV services and perceptions of these services among consumers. It measures adoption rates of these services and examines details about their subscribers, including demographics, spending, value perception, and usage and attitudes regarding these services. These factors are compared with traditional pay-TV services to reveal the impact of these services on the pay-TV ecosystem.

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Publish Date: 1Q 2020

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Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

Published by Parks Associates
© September 2019 Parks Associates

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