Providing market intelligence for more than 35 years

{push styles} {endstyles}

Video Services: OTT, Pay TV

We’re here to lead the way in helping our clients navigate change for lasting success

Q4 2025

Trackers

Streaming Video Tracker - North American Update: September 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Purchase

Connected TV Platform Expansion. 3

The TV Operating System Is a Key Gateway to the Consumer. 3

Smart TVs Are Becoming the Primary CTV Device. 4

NPS Ratings for Smart TVs Are Growing Favorably. 5

September Entertainment News. 8

Netflix and Amazon Ads Partner to Expand Programmatic Buying. 8

Disney and Warner Bros. Discovery Sue Sling TV Over Short-Term Bundles. 9

Disney Increases Subscription Prices Across Streaming Portfolio. 11

IBC2025 Spotlights Growing Use of AI Solutions. 14

FTC Wins Historic $2.5B Settlement Against Amazon. 15

Summary of Service Changes: Platforms, Business Models, and News. 18

Service Changes: Platforms, Business Models, and News. 19

Citations. 21

 

List of Figures
Primary Streaming Video Device
Consumer Electronics Products Purchased in Last 6 Months
Smart TV Net Promoter Score
Satisfaction with Smart TV Features
Primary Streaming Video Device
Adoption of vMVPD Services
Churn Rates of Top SVOD Services
Adoption of vMVPD Services
Impact of AI-Creation on Likelihood to Watch
Membership Subscription Adoption by Service
. 16

Published by Parks Associates
© Parks Associates

All rights reserved. No part of this document may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.

Disclaimer: Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.