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Video Services: OTT, Pay TV

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Q4 2025

Trackers

Streaming Video Tracker - North American Update: October 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Purchase

The Next Phase of the Pay-TV Evolution. 3

Churn and Retention in Pay-TV.. 4

vMVPDs Cement Position as Lean-Bundle, Live-TV Alternative. 5

Traditional Pay-TV Continues to Face Loyalty Deficit. 6

October Entertainment News. 8

Amazon Launches New Fire TV Lineup and Alexa+ for Smarter Viewing. 8

Netflix Releases Revenue Growth in Q3. 9

CNN Launches “All Access” Subscription Tier. 10

Amazon Web Services Outage Causes Major Disruptions Across Internet. 12

Streaming Services Turn Halloween into a Retention Strategy. 13

Summary of Service Changes: Platforms, Business Models, and News. 15

Service Changes: Platforms, Business Models, and News. 17

Citations

 

List of Figures
Overlap in Pay-TV and Subscription Service Subscriptions
Top Reasons for Subscribing to Pay-TV Service
Adoption of vMVPD Service
NPS of Leading Pay TV Services
Primary Connected TV Platform
Internet Adoption in US Households
Trends in OTT Video Subscriber Churn
Halloween-to-Holiday Retention Strategies. 14

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