Video Consumption Trends: Content and Platforms

Video Consumption Trends: Content and Platforms analyzes trends in consumption by platform (TV, SMP, computer, smartphone, tablet, and gaming console), source (linear TV, physical media, OTT video, etc.), and content access by source. It segments consumers based on their consumption habits
and identifies how their video viewing habits have been changing over time.

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Download Table of Contents (PDF)

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

Pay-TV & OTT Service Subscription Trend

Total Average Video Consumption Across All Device Platforms

Use of Devices for Video of Any Kind in the Past 30 Days

Weekly Average Video Consumption on a Smartphone by Business Model

Overview of Video Platforms and Sources

Pay-TV & OTT Service Subscription Trend

OTT Service Use by Business Model

OTT Service Access: Content Viewing Segments

Use of Livestreamed Content

Use of Devices for Video of Any Kind in the 30 Days Prior to the 1Q Survey

Use of Devices for Video of Any Kind in the Past 30 Days by Age Groups

Total Average Video Consumption by Platforms

Total Average Video Consumption on Video Platforms by Age Groups

Total Average Video Consumption by Households with Children

Total Average Video Consumption on Video Platforms by Residence Area

View on TV Set: Age Breakdown by Residency Area

Weekly Average Video Consumption by Distribution Method

Total Average Video Consumption by Business Model

Weekly Average Video Consumption by Delivery Method

Business Model: Weekly Average Video Consumption by Age Groups

Content Sources: Weekly Average Video Consumption by Business Model

Video Consumption on TVs

Weekly Average Video Consumption On a TV by Distribution Method

Weekly Average Video Consumption on a TV by Business Model

Weekly Average Video Consumption On a TV by Delivery Method

Video Consumption on Computers

Weekly Average Video Consumption On a Computer by Distribution Method

Weekly Average Video Consumption on a Computer by Business Model

Weekly Average Video Consumption On a Computer by Delivery Method

Video Consumption on Smartphones

Weekly Average Video Consumption On a Smartphone by Distribution Method

Weekly Average Video Consumption on a Smartphone by Business Model

Weekly Average Video Consumption On a Smartphone by Delivery Method

Video Consumption on Tablets

Weekly Average Video Consumption On a Tablet by Distribution Method

Weekly Average Video Consumption on a Tablet by Business Model

Weekly Average Video Consumption On a Tablet by Delivery Method

OTT Content Preferences

Genres of Online Content Viewed

Most Watched Genres of Online Video Content

Genres of Online Content Viewed: OTT Users vs. Legacy Pay-TV HHs

Genres of Online Content Viewed by Devices Used for Video

Most Watched Genres of Online Video Content by Age

Appendix

Publish Date: 3Q 2022

Slides: 58


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics
Sharon Jiang - Consumer Insights Analyst II
Yuting Mu - Consumer Insights Analyst I

Published by Parks Associates

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