Next Gen Home Security: Competition, Innovation, New Services

Security providers have held down churn and increased customer spending in these recent years, but the market continues to evolve with new competitors and technologies shaking up the market. This flagship trending study tracks the evolving home security landscape by surveying consumers about their adoption, usage, and purchasing behaviors for security systems and video devices, including cameras and video doorbells. With both professionally installed and DIY solutions gaining traction, the study examines key market trends across pro vs. self-installation and pro vs. self-monitoring models, providing insights into shifting consumer preferences.

The study also evaluates demand for new security features and solutions, the growing role of AI in video analytics and automation, the demand for personal security solutions beyond the home, and the impact of smart home integration on security decisions. It also quantifies churn rates, consumer satisfaction, and recurring fees paid for monitoring and security services. Additionally, the research explores competitive pressures from tech giants, security brands, and new market entrants, assessing how innovation and pricing influence consumer choices.

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Methodology & Key Terms

Executive Summary

Security Solutions: Adoption & Market Segments

Security System Purchase Journey

The Role of Devices in Purchase + Add-On Decisions

Competitive Landscape & NPS

Security Service Market Segments & Fees

System Usage & Pain Points

Switching, Attitudes, and Feature Preferences

Next Gen Security Services

Appendix A: Segment Demographics

Appendix B

•Defining Internet households

•Guide to reading Parks Associates charts

Additional research from Parks Associates

Published by Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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Yilan Jiang

Senior Director of Consumer Analytics

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Jennifer Kent

Vice President, Research

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst I

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Next Gen Home Security: Competition, Innovation, New Services