Executive Summary

Security Solution Adoption

Paid Security Service Adoption

Triggers for Security System Acquisition

Security System Purchase Channel Among Recent Buyers

Top 5 Devices Acquired as Part of Security System

Top 5 Devices Added to Existing Security Systems

Security System Brand Owned

Top Self-installed Security System Brand

Security Service Market Segments: Monitoring, Systems, and Devices

Paid Service Attach Rate by Camera Location

Reasons for Switching to a Different Professional Monitoring Providers

Reasons for Switching from Self Monitoring to Pro-Monitoring Security Services

Preferred Security Service Provider for Future Services, Among Those without a Security System Today

Security Solutions: Adoption & Market Segments

Security Solution Adoption

Paid Security Service Adoption

Home Security System Ownership

Home Security Systems Acquired in Past Year, Among System Owners

Interactive Systems Adoption Among All Security System Owners

Interactive Systems Adoption Among Recent Security System Buyers

Smart Video Device Ownership

Home Security System & Service Adoption

Home Security System Installation

Home Security System Installation among all home security system owners

Home Security System Installation among those who acquired their system in the prior 12 months

Reasons for Self-Installed Security System

Difficulty with DIY System Install

Problem Experienced when DIY- Install Security System

Security System Purchase Journey

Triggers for Security System Acquisition

Triggers for Security Device Acquisition

Security System Purchase and Intention to Buy

Smart Video Device Recent Purchases and Purchase Intention

Alternative Security Solutions Considered by Recent System Buyers

Alternative Security Solutions Considered, by Recent System Buyers with Pro-Monitoring Services

Security System Purchase Channel

Security System Purchase Method

Average Upfront Fees for Home Security Systems, YoY

Payment Method Used to Acquire a Home Security System Among All System Owners Who Purchased Their Systems

Payment Method Used to Acquire a Home Security System By Install Method

The Role of Devices in System Purchase and Add-On Decisions

Devices Acquired as Part of Security System

Devices Acquired as Part of System, by Length of System Ownership

Devices Acquired as Part of System, by Installation Method

Devices Added to Security System After Initial Installation Among All Security System Owners

Devices Added to Security System After Initial Installation By Installation Method

Devices Added to Existing Security Systems

Competitive Landscape & NPS

Security System Brand Owned

Top Self-installed Security System Brand

Security System Brand Owned by Installation Method

Video Doorbell Brand Purchased

Smart Camera Brand Purchased

Floodlight Camera Brand Purchased

Paid Home Security Service by Security System Brand

Top Professional Monitoring Service Providers

Security Service Provider Net Promoter Score (NPS)

NPS of Top Security System Service Providers, Trending

Security Service Market Segments & Fees

Security Service Market Segments: Monitoring, Systems, and Devices

Indexing segments to the average US Internet Household

Households with Paid Service Attached to Home Security System, YoY

Adoption of Security System Services Among All US Internet Households

Adoption of Security System Services Among Security System Owners

Paid Security Services Among Pro-Installed Security System HHs

Paid Security Services Among Self-Installed Security System HHs

Average Monthly Service Fees for Home Security Systems

Avg Monthly Fee by Top Brands, Q2 2025

Paid Services for Video Doorbells

Paid Services for Smart Cameras

Paid Services for Floodlight Cameras

Smart Camera: Area of Installation

Paid Service Attach Rate by Camera Location – Q2 2025

Security System Ownership Among Smart Smoke/CO Detector Owners

Paid Detector Service with Security System Subscription

Stand-Alone Detector Plan

Smart Smoke/CO Detector Subscription Plan Monthly Cost

Features of Smoke/CO Detector Service

System Usage and Pain Points

Frequency of Using Security Systems

Daily Security System Engagement

Consumer Attitudes towards Existing Security Systems

% Completely Satisfied, by Install/Monitoring Segments

Select Pain Points by Monitoring Segments

Select Pain Points by Installation Method

Consumer Attitudes towards Neighborhood Safety and False Alarms

Neighborhood Safety and False Alarms: by Install and Monitoring Segments

Switching, Attitudes, and Feature Preferences

Changes Made to Security System Service in Past 12 Months

% of Pro Monitoring HHs that Switched Pro Monitoring Providers

% of Pro Monitoring HHs that Switched from Self Monitoring to Pro

Reasons for Security Systems Owners Cancelling Professional Monitoring Security Service

Previous Professional Monitoring Service Providers for Security System, Among Cancellers/Switchers

Reasons for Switching from Self Monitoring to Pro-Monitoring Security Services

Reasons for Switching to a Different Professional Monitoring Provider

High Likelihood of Making Changes to Current Pro-Monitored Security System

Incentives to Prevent Professional Monitoring Service Cancellation

Reason to Prefer Self-Monitoring Services over Pro-Monitoring Services

Attitudes toward Self-Monitored Security System

Incentives to Upgrade from Self to Professional Monitoring

High Intention of Subscribing to Professional Monitoring Services

Next Gen Security Services

Adoption of Personal, Vehicle, and Wearable Safety Solutions

% Using at Least One Tested Safety Solution

Householders Using Personal, Vehicle, and Wearables Safety Solutions

Interest in Security System Add-on Service

Appeal of Professional Monitoring Services to Avoid False Alarms

Interest in Security Service or Features Among Security System Non-Owners

Preferred Security Service Provider for Future Services

Appendix A: Segment Demographics

Demographic of Security Service Market Segments

Housing Factors Breakdown of Security Service Market Segments

Employment, Race/Ethnicity Profile of Security Service Market Segments

Appendix B