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Residential Security

Q3 2025

Consumer Insights Dashboard

Residential Security Dashboard 2Q 2025

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.

Consumer Insights Dashboards present survey-based consumer research that tracks the movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

 

Purchase

Executive Summary

Security Solution Adoption

Pro-Install Average & DIY Install Average

Security Service Market Segments: Monitoring, Systems, and Devices

Home Security System Adoption & Segments

Security Solution Adoption

Paid Security Service Adoption

Smart Video Device Ownership

Home Security System Ownership, YoY

Home Security System Ownership, QoQ

Home Security Systems Acquired in Past Year

Home Security System & Service Adoption

Home Security System Installation

Security System Brand Owned Among All System Owners

Security System Brand Owned Among Owners of Systems Acquired in the Past Year

Average Upfront Fees for Home Security Systems, YoY

Interactive Systems Adoption Among All Security System Owners

Interactive Systems Adoption Among Recent Security System Buyers

Professional Monitoring Services

Households with Paid Service Attached to Home Security System, YoY

Adoption of Security System Services Among All US Internet Households

Adoption of Security System Services Among Security System Owners

Paid Security Services Among Pro-Installed Security System HHs

Paid Security Services Among Self-Installed Security System HHs

Security Service Market Segments: Monitoring, Systems, and Devices

Changes Made to Security System Service in Past 12 Months

% of Pro Monitoring HHs that Switched Pro Monitoring Providers

% of Monitoring HHs that Switched from Self Monitoring to Pro

Paid Home Security Service by Security System Brand

Top Professional Monitoring Service Providers

Average Monthly Service Fees for Home Security Systems

Avg Monthly Fee by Top Brands, Q2 2025

Security Service Provider Net Promoter Score (NPS)

NPS of Top Security System Service Providers, Trending

Home Security Installation

Installation Method

Top Self-installed Security System Brand

Appendix

 

 

Published by Parks Associates
© 2025 Parks Associates
All rights reserved. No part of this report may be reproduced in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

ADT
Vivint
Brinks
SimpliSafe
Roku
Eufy
Ring Alarm
Comcast Xfinity
Brinks Home
Wyze
Arlo
Frontpoint
Abode
Ecobee
Scout Alarm
Cove
Canary
Cox Homelife