Home Services Dashboard Q4 2025

"The FCC has added all makers of consumer-grade routers to the Covered Entities List, threatening the US router supply and inviting widespread cyberattacks. A threatened end to software and firmware updates for existing router deployments puts US cyber infrastructure at risk and threatens the data privacy and security of an estimated 109 million US home internet households."
- Kristen Hanich, Senior Director of Research, Parks Associates

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.

Consumer Insights Dashboards present survey-based consumer research that tracks the movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

This deliverable is part of an annual service, with updates delivered quarterly. Request more information on this service.

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Executive Summary

Bundling with Home Internet Service

Impact of Bundling on ISP NPS

Home Internet & Mobile Service Bundling

Net Promoter Scores by Sector

ISP Industry Benchmarks

Internet Adoption in US Households

Market Share of Top Ten Residential Home Internet Providers

Residential Fiber & Fixed Wireless Trends: AT&T, Verizon, T-Mobile

Bundled Service Adoption Among Home Internet Households

Top Internet-Bundled Services

Traditional Service Metrics

Adoption of Traditional Home Service Packages - YoY

Home Service Subscription, YoY

Home Service Subscription, QoQ

Adoption of Mobile and Internet Bundles - YoY

Total Home Service ARPU, YoY – Bundled and Standalone Services

Standalone Home Service ARPU, YoY

Bundled Home Service ARPU, YoY

Bundled Service ARPU, by Number of Services in Bundle, YoY

ARPU of Most Common Home Service Packages, QoQ

ARPU of Most Common Home Services and Bundles, YoY

Home Service Provider NPS

Net Promoter Scores by Sector – Trending (2023-2025)

Net Promoter Score of Home Service Providers Across Industries – Q4 2025

Net Promoter Score of Home Internet Providers – Q4 2025

Net Promoter Score of Top Home Internet Service Providers: Trending

Home Internet Provider Net Promoter Score Among VAS Recipients

Net Promoter Score of Home Phone Providers’ Services – Q4 2025

Net Promoter Score of Top Home Phone Service Providers: Trending

Net Promoter Score of Mobile Providers’ Services – Q4 2025

Net Promoter Score of Top Mobile Service Providers: Trending

Net Promoter Score of Traditional Pay-TV Providers’ Services – Q4 2025

Net Promoter Score of Top Traditional Pay-TV Service Providers: Trending

Net Promoter Score of Home Security Service Providers – Q4 2025

NPS of Top Security System Service Providers, Trending

Appendix

Published by Parks Associates
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Disclaimer: Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

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Yilan Jiang

Senior Director of Consumer Analytics

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Kristen Hanich

Senior Director of Research

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst II

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Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

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Analyst Insights

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Home Services Dashboard Q4 2025

Download Table of Contents (PDF)