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Video Services: OTT, Pay TV

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Q1 2023

Consumer Insights Dashboard

Video Services Dashboard 3Q 2021

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.

Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.



Video Services Overview

Penetration of Traditional vs. OTT Video Services

Pay-TV & OTT Service Subscription Trend

Pay-TV & OTT Service Subscription Mix

Pay-TV Services

Pay-TV Adoption by Service Type

Traditional Pay-TV Service Provider Market Share

Overall vMVPD Service Adoption

Traditional Pay-TV Service Provider NPS

vMVPD Service NPS

Intention to Make Changes to Pay-TV Service

OTT Services

OTT Service Use by Business Model

Number of OTT Service Subscriptions

OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT

Major Subscription OTT Service Adoption

vMVPD Service Adoption

Method of Subscribing to OTT Service

OTT Subscriber Churn

Use of Ad-Based OTT Services

Use of Transactional OTT Services

Preferred Method of Watching New Movies

Total Monthly Spending on OTT Services



The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.