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Video Services: OTT, Pay TV

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  3. Consumer Electronics and Enter...
  4. Video Services: OTT, Pay TV
  5. 360 View: Entertainment Servic...

Q1 2014

Quantified Consumer

360 View: Entertainment Services in U.S. Broadband Households

This research project provides insight into the new segmentation of young video consumers and an examination of their habits and spending, including attitudes and preferences. It measures the demand for new service features such as cloud DVRs and TV apps and analyzes the influence of original content on video service subscriptions.

The study evaluates the impact of broadband subscriptions on the selection of video provider and provides insight into new opportunities for video service providers.

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© May 2014 Parks Associates

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