Providing market intelligence for more than 35 years


Q3 2016

Industry Report

App Strategies for the Connected Car Industry

In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models. This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies. It also provides a sizing of the U.S. connected car market as of year-end 2015 and a forecast through 2021.


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1.0      Report Summary

1.1      Purpose of Report

1.2      Scope of Report

1.3      Research Approach/Sources

1.4      Key Questions Addressed

2.0      The Connected Car App Landscape

2.1      Connected Car Market Size and Forecast

2.2      Connected Car App Strategies Defined

2.3      Consumer Preferences for Connected Car App Access

2.4      App Development Ecosystem and Issues

3.0      Strategy Review: Embedded

4.0      Strategy Review: Tethering

5.0      Strategy Review: Mirroring

Apple CarPlay and Android Auto


Bosch mySPIN

6.0      Strategy Review: Aftermarket

7.0      Implications and Recommendations

Short-Term Outlook

Mid-Term Outlook

Long-Term Outlook

8.0      Appendix

8.1      Forecast Methodology

8.2      Index

Forecast of U.S. Light Vehicles with a Connectivity Solution, 2015-2021
Forecast of Actively Connected U.S. Light Vehicles, 2015-2021
Comparisons of Connected Car App Strategies
Method of Performing in-Vehicle Activities/Accessing Apps
Preferred Method for Accessing Features in Next Vehicle
Preferred Method for Accessing Connected Features in Next Vehicle
Consumer Concerns about Connected Cars
Connected Car Ecosystem Players
Industry groups that can benefit app developers
Consumers’ preferred billing method for in-car data access
Embedded Strategy Review
Tethering Strategy Review
Apple CarPlay and Android Auto: Head-to-Head Comparison
Mirroring Strategy Review
Aftermarket Strategy Review
Connected Car Forecast Model

© August 2016 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


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