Consumer Analytics: Smart Home Devices and Services Track

Key Questions Answered

Methodology, Charts, Statistical Information

Definitions and Abbreviations

U.S. Broadband Households' Self-selected Technology Segment (Q4/18)

Executive Summary

Industry Insight

Key Findings and Market Impact

Smart Home Adoption

Smart Home Device Ownership (2014 - 2018)

Total Average Number of Connected Devices Per U.S. BB HH (2015 - 2018)

Total Average Number of CE/Computing/Mobile/Smart Speaker Devices Owned Per BB HH (2010 - 2018)

Smart Energy & Misc. Device Ownership (2014 - 2018)

Smart Safety & Security Device Ownership (2014 - 2018)

Use of Professional Monitored Security Service (2014 - 2018)

Interactive Home Security Systems (2014 - 2018)

Home Control System Ownership (2014 - 2018)

Method of Controlling Smart Home Devices Among Owners (Q2/18)

Preferred Method of Controlling Smart Home Devices Among Intenders (Q2/18)

Smart Speakers with Voice Assistant Ownership (2016 - 2018)

Key Factors for Smart Home Devices

Average Scores Among All BB HHs (Q4/18)

Familiarity, Value, and Affordability Comparisons for Smart Home Devices (Q4/18)

"Value of the Benefit" Scores for Multiple Smart Home Devices, Smart TVs, & Smartphones by Segments (Q4/18)

Smart Home Device Familiarity (Q4/18)

Smart Home Device High Familiarity by Technology Adoption Segment (Q4/18)

Smart Home Device High Familiarity by Device Ownership (Q4/18)

High Familiarity with Selected Connected Devices by Demographics

High Familiarity with Selected Connected Devices by Housing

Smart Home Device High Value by Device Ownership (Q4/18)

Smart Home Device Value Assessment (Q4/18)

Smart Home Device High Value by Technology Adoption Segment (Q2/18)

Smart Home Device High Value by Device Ownership (Q4/18)

High Value of Smart Home Devices by Demographics (Q2/18)

Smart Home Device Affordability (Q4/18)

Smart Home Device Affordability by Device Ownership (Q4/18)

Reason for Purchasing Smart Home Device Brand (Q4/18)

Reason for Purchasing Smart Home Device Brand by Technology Adoption Segment (Q4/17)

Net Promoter Scores: Smart Home Devices (4Q 2018)

Purchase Intentions

Smart Home Device Purchase Intentions

Differences between Smart Home Device Owners/Intenders and Non-owners/Non Intenders

An Index of Differences

Overall Smart Home Device Purchase Intention by Technology Adoption Segment (Q2/18)

Smart Home Device Purchase Intentions by Device Ownership (Q2/18)

How important are the following when selecting a specific model? (Q4/18)

Smart Home Device Ownership, 2018 Purchases, and 2019 Intentions (Q4/18)

Reasons for No Interest in Smart Home Devices (4Q 2018)

Hubs and Controls

Smart Door Lock (Q4/18)

Networked Camera (Q4/18)

Smart Garage Door (Q4/18)

Smart Doorbell with Video Camera (Q4/18)

Smart Thermostat (Q4/18)

Preferred Voice Control Method for Smart Home Device (Q4/17)

Preferred Voice Control Method by Demographics (Q4/17)

Preferred Voice Control Method by Demographics (Q4/17)

Value of a Smart Home Hub to Control a Home's Smart Devices So You Could...

Familiarity with a Hub for Central Control by Device Ownership (Q4/18)

Features Desired and The Impact of Incentives on Smart Home Device Intenders

Smart Light Bulb: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Smart Light Bulb: Valuable Capabilities by Age (Q2/18)

Smart Door Lock: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Smart Thermostat: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Networked Camera: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Impact of Incentives on Likelihood to Purchasing Smart Home Device by Technology Adoption Segment (Q2/18)

Impact of Incentives on Likelihood to Purchasing Smart Home Device by Device Ownership (Q2/18)

Impact of Incentives on Likelihood to Purchasing Smart Home Device by Demographics