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Download Table of Contents (PDF) Executive Summary Industry Insight Total Market: Remote Working and Remote Schooling Among US Broadband Households Prevalence of Employer-Provided Broadband Among Remote Workers Mobile-Only Households & Broadband Cord-Cutting Reasons for Cancelling Home Broadband Service Adoption of Standalone Home Services Among US BB HHs Home Broadband Service Adoption & Service ARPU Adoption of Value-Added Services from Internet Provider US Broadband Adoption and Satisfaction Trends Overall Broadband Adoption in US Households Mobile-Only vs. Fixed Broadband in US Households Broadband Internet Access at Home Fixed Broadband Service Provider Market Share Net Promoter Score: Broadband Service Provider Service Provider Net Promoter Score Self-Reported Download Speed of Home Broadband Likelihood of Upgrading Broadband Service to 1+ Gbps Use of Wi-Fi Networking Impact of COVID-19 on Broadband Customers COVID-19 Impact on Employment Status Affects of COVID-19 on Education in Fall 2020 Changes in Internet Use Since COVID-19 Crisis Began Reason for Increase in Internet Usage Services Used During COVID-19 Crisis High Agreement on Home Internet and Mobile Service Home Usage Prevalence of Employer-Provided Internet Among Remote Workers Home Broadband Speeds: Employer Subsidized vs Unsubsidized Service Changes: Churn, Upgrades, and Future Intentions Changes to Broadband Service in Past 12 Months Upgrade in Broadband Service – Q3/2020 Reasons For Upgrading Internet Service During COVID-19 Reason for Switching Broadband Service Providers Considerations When Switching Providers High Intention to Make Changes to Broadband Services New Threats: Mobile-only, Cord-Cutting, and Fixed Wireless Mobile-Only Households in the United States Home Broadband Cord Cutters vs Broadband Cord Nevers Reasons for Home Broadband Cord Cutting Last Time Home Internet Service was Subscribed To Reasons for Intending to Cancel Home Broadband Service Provider Attitudes by Top 5 Internet Service Providers Likelihood of Retaining Churners by Incentives Appeal of 5G Fixed Wireless Internet Preferred Purchase Channel for 5G Mobile Internet Router Home Service Bundling and Adoption of New Service Types Home Broadband Service Adoption & Service ARPU Adoption of Standalone vs. Bundled Services Adoption of Home Service Packages Home Service ARPU (2010 - 2020) ARPU of Home Bundled Services Monthly Cost of Home Bundled Service Adoption of Value-Added Services from Internet Provider Routers: Purchasing Trends and Feature Interest Home Network Router Purchase Channel Reasons of Purchasing Home Network Router via Retail Channels High Interest in Router Features Payment Preference for Router Features High Satisfaction with Networking Devices by Purchase Channel Technical Issues Experienced with Wi-Fi Network at Home Appendix Publish Date: 1Q 2021 Slides: 65 Authored By: Kristen Hanich - Director of Research Yilan Jiang - Senior Director of Consumer Analytics Keshav Jaiswal - Consumer Insights Analyst II
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