Home Services Dashboard Q1 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.

Consumer Insights Dashboards present survey-based consumer research that tracks the movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

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Pay-TV Service Definitions and Categorization

Executive Summary

Traditional Home Internet Bundling

Value-Added Service Bundling

Home Internet & Mobile Service Bundling

Net Promoter Scores by Sector

Industry Benchmarks

Internet Adoption in US Households

Adoption of Traditional Bundled Home Internet Service

Home Service Subscription, YoY

Home Service Subscription, QoQ

Adoption of Broadband Value-Added Service Packages

Adoption of Traditional Home Service Packages - QoQ

Adoption of Traditional Home Service Packages - YoY

Adoption of Mobile and Internet Bundles - YoY

Total Home Service ARPU, YoY – Bundled and Standalone Services

Standalone Home Service ARPU, YoY

Bundled Home Service ARPU, YoY

Bundled Service ARPU, by Number of Services in Bundle, YoY

ARPU of Most Common Home Service Packages, QoQ

ARPU of Most Common Home Services and Bundles, YoY

Home Service Provider NPS

Net Promoter Scores by Sector – Trending (2023-2025)

Home Internet Provider Net Promoter Score Among VAS Recipients

Net Promoter Score of Service Providers – Q1 2025

Net Promoter Score of Home Internet Providers – Q1 2025

Net Promoter Score of Top Home Internet Service Providers: Trending

Net Promoter Score of Home Phone Providers’ Services – Q1 2025

Net Promoter Score of Top Home Phone Service Providers: Trending

Net Promoter Score of Mobile Providers’ Services – Q1 2025

Net Promoter Score of Top Mobile Service Providers: Trending

Net Promoter Score of Traditional Pay-TV Providers’ Services – Q1 2025

Net Promoter Score of Top Traditional Pay-TV Service Providers: Trending

Net Promoter Score of Home Security Service Providers – Q1 2025

NPS of Top Security System Service Providers, Trending

Broadband Close-Up

Market Share of Top Ten Residential Home Internet Providers

Residential Fiber & Fixed Wireless Trends: AT&T, Verizon, T-Mobile

Appendix

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Yilan Jiang

Senior Director of Consumer Analytics

Author

@ YilanJiang

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Kristen Hanich

Director of Research

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Sharon Jiang

Consumer Insights Manager

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Yuting Mu

Consumer Insights Analyst I

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Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

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Primary Research

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About Parks Associates

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Home Services Dashboard Q1 2025

Download Table of Contents (PDF)