Executive Summary
Security Solution Adoption
Paid Security Service Adoption
Home Ownership vs Renting, by Home Security System Age
Lifestyle Change by Age of Home Security Systems
Security System and Smart Video Ownership Pathways among Security System Owners
Security System and Smart Video Ownership Pathways among Non-System Owners who Own a Video Device
Devices Acquired as Part of System, by Length of System Ownership
Average Monthly Service Fees for Home Security Systems
Avg Monthly Fee by Top Brands
Smart Video Device Recent Purchases
Security System Service Benefits During Security-Related Incidents
AI-Powered Security Market Opportunity
User Segment Personas: Summary
Security Solutions: Adoption & Market Segments
Security Solution Adoption
Smart Video Device Ownership
Paid Security Service Adoption
Home Security System & Service Adoption
Home Security System Installation
Security Service Market Segments: Monitoring, Systems, and Devices
Installation Method among all home security system owners
Installation Method among those who acquired their system in the prior 12 months
Security System Purchase Journey
Home Security System Ownership
Home Security Systems Acquired in Past Year, Among System Owners
Security System Purchase and Intention to Buy
Smart Video Device Recent Purchases and Purchase Intention
Home Segment by Age of Home Security System
Security System Installation, by Home Ownership
% of System Owners paying Service Fee, by Home Ownership
Lifestyle Change by Age of Home Security Systems
Security System Purchase Method, by Home Segment
Intended Smart Video Product Purchase Bundle: Alone, Security System, Other Devices
Security System and Smart Video Ownership Pathways among Security System Owners
Security System and Smart Video Ownership Pathways among Non-System Owners that Own a Video Device
Average Upfront Fees for Home Security Systems, YoY
Security System Payment Method among All System Owners Who Purchased Their Systems
Security System Payment Method by Install Method
When and Why Consumers Add Security Devices
Devices Acquired as Part of System, by Length of System Ownership
Devices Acquired as Part of Security System
Devices Added to Security System After Initial Installation among All Security System Owners
Devices Added to Security System After Initial Installation by Installation Method
Devices Added to Existing Security Systems
Purchase Triggers: Security Systems vs Video Devices
Competitive Landscape
Security System Brand Owned among all System Owners
Security System Brand Owned among Owners of Systems Acquired in the Past Year
Security System Brand Owned by Installation Method
Top 10 Brand Owned: Smart Camera
Top 10 Brand Purchased: Smart Camera
Top 10 Brand Owned: Video Doorbell
Top 10 Brand Purchased: Video Doorbell
Top 10 Brand Owned: Outdoor Lighting Fixture with Camera
Top 10 Brand Purchased: Outdoor Lighting Fixture with Camera
Top Professional Monitoring Service Providers for Systems
Security System Service Provider Net Promoter Score (NPS)
NPS of Top Security System Service Providers, Trending
System & Device Service Adoption & Fees
Adoption of Security System Services among all US Internet Households
Adoption of Security System Services among Security System Owners
Paid Service Attachment Rate, by Security System Brand
Paid Security Service Uptake Among Recent Security System Buyers (Within Past Two Years) among Pro-Installed Security System HHs
Paid Security Service Uptake Among Recent Security System Buyers (Within Past Two Years) among DIY-Installed Security System HHs
Adoption of Security System Services by Major Security Providers
Paid Security Services among Pro-Installed Security System HHs
Paid Security Services among Self-Installed Security System HHs
Average Monthly Service Fees for Home Security Systems
Avg Monthly Fee by Top Brands, Q2 2026
Paid Services for Video Doorbells
Paid Services for Smart Cameras
Paid Services for Floodlight Cameras
Monthly Service Fee for Video Devices
Average Monthly Service Fee for Home Security Systems vs. Smart Video Devices
Security System Ownership Among Smart Smoke/CO Detector Owners
Paid Detector Service with Security System Subscription
Stand-Alone Detector Plan
Features of Smoke/CO Detector Service
Security Services: Response & Engagement
Security Service Benefits During Security-Related Incidents
Security Service Benefits During Security-Related Incidents by Security System Type
Security Service Benefits During Security-Related Incidents by Age of Security System
Frequency of Engaging Security System
Daily Engaging with Security System by Age of System
Security Services: Churn & Retention
Changes Made to Security System Service in Past 12 Months
% of Pro Monitoring HHs that Switched Pro Monitoring Providers
% of Pro Monitoring HHs that Switched from Self Monitoring to Pro
Previous Professional Monitoring Service Providers for Security System, Among Cancellers/Switchers
Reasons for Security Systems Owners Cancelling Professional Monitoring Security Service
Reasons for Switching from Self Monitoring to Pro-Monitoring Security Services
Reasons for Switching to a Different Professional Monitoring Provider
High Likelihood of Making Changes to Current Pro-Monitored Security System
High Intention of Subscribing to Professional Monitoring Services among Security System HHs without Pro Monitoring
High Intention of Subscribing to Professional Monitoring Services among Security System HHs with Paid Self Monitoring
Incentives to Upgrade from Self to Pro Monitoring
Incentives to Prevent Professional Monitoring Service Cancellation
Reasons for Preferring Self-Monitoring Services over Pro-Monitoring Services
Next Generation Security Solutions
AI-Powered Security Features: Appeal & Willingness to Pay
Security Assistance Preferences: AI vs Human
Subscribers Preferring Human Assistance Over AI by Service Type
Consumers Prefer AI Over Human Assistance for Home Security by Owners vs. Intenders
Adoption of Personal, Vehicle, and Wearable Safety Solutions
Householders Using Personal, Vehicle, and Wearables Safety Solutions
% Using at Least One Tested Safety Solution
System Owner Interest in Security System Add-on Service
Interest in Security Service or Features Among Households Without a Security System
Profiling User Segments
User Segment Personas: Summary
User Segment Personas: The Family Protection Buyer
Personas: The Connected Self-monitoring Household
Personas: The DIY Security Buyer
Personas: The Standalone Video Customer
Demographics Security Segments
Appendix
