About the Research

Previous Research

Energy & American Broadband Households (Q4/13)

Leveraging the Cloud for Home Energy Management (Q4/13)

Consumer Segmentation: Who Will Pay for Home Energy Management (Q3/13)

Receptiveness to Variable Rate Plans (Q2/13)

Key Findings

Recommendations

Market Overview:

Adoption Rate of Programmable Thermostats (2012 - 2013)

Internet-Connected Thermostat Ownership (2012 - 2013)

Average Monthly Electricity Bill (2010 - 2013)

Utility Billing (Q4/13)

Current Participation in Demand Response Program:

Characteristics of Home Electricity Plan (Q4/13)

Characteristics of Home Electricity Plan by Home Size (Q4/13)

Characteristics of Home Electricity Plan by Education (Q4/13)

Avg. Monthly Electricity Bill by Plan Characteristics (Q4/13)

Characteristics of Home Electricity Plan by Provider (Q4/13)

Satisfaction by Plan Characteristics (Q4/13)

Familiarity with Energy Programs  (2010 - 2013)

Familiarity With Energy Programs by Age (Q4/13)

Familiarity With Energy Programs by Income (Q4/13)

Hypothetical Demand Response Program:

Respondents Presented Hypothetical Demand Response Program

Demand Response Participation (Q4/13)

Demand Response: Participation by Billing Type (Q4/13)

Demand Response: Participation by Urban vs. Rural (Q4/13)

Demand Response: Participation by Security System Ownership (Q4/13)

Demand Response: Participation by Features of Current Electric Plans (Q4/13)

Demand Response: Participation and Energy-Saving Efforts (Q4/13)

Demand Response Participation by Electricity Provider (Q4/13

Degree of Control: Demand Response Participation (Q4/13)

Degree of Control: Demand Response Participation by Gender (Q4/13)

Degree of Control: Demand Response Participation by Education Level (Q4/13)

Degree of Control: Demand Response Participation by Region (Q4/13)

Degree of Control: Demand Response Participation by Satisfaction with Electricity Plan (Q4/13)

Degree of Comfort: Demand Response Participation (Q4/13)

Degree of Comfort: Demand Response Participation by Home Size (Q4/13)

Degree of Comfort: Demand Response Participation by Education (Q4/13)

Degree of Comfort: Demand Response Participation by Region (Q4/13)

Incentive: Demand Response Participation (Q4/13)

Incentive: Demand Response Participation by Education Level (Q4/13)

Incentive: Demand Response Participation by Income Level (Q4/13)

Respondent Grouping and Presentation of Conditions

Receptiveness to Remote Thermostat Adjustment: Test Groups

Smart Thermostat Rebate as Incentive:

Demand Response Participation by Programmable and Smart Thermostat Ownership (Q4/13)

Following the demand response scenario, respondents were presented with a hypothetical smart thermostat rebate

Smart Thermostat Rebate: Demand Response Participation (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Age (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Education (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Income (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Children at Home (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Home Ownership (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Home Size (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Billing Type (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Security System Ownership (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Satisfaction with Electricity Plan (Q4/13)

Smart Thermostat Rebate: Demand Response Participation by Electricity Service Provider  (Q3/13)

Smart Thermostat Rebate: Demand Response Participation by Programmable and Smart Thermostat Ownership (Q3/13)

Respondents Presented With Two Thermostat Options

Smart vs. Programmable Thermostat Preference and Price (Q4/13)

Smart Thermostat Rebate & Smart Thermostat Ownership (Q4/13)

Additional Research from Parks Associates