This flagship study evaluates consumer engagement with smart home control platforms, including preferences, satisfaction, and loyalty across major ecosystems. It measures adoption, usage, and switching behavior, and assesses the role of platforms in overall smart home satisfaction. The research explores monetization strategies—including subscriptions, bundled services, and AI-enabled features—while tracking interoperability expectations, pain points, and the evolving influence of Matter and open standards.
• How is smart home device adoption trending overall and among specified product categories?
• How has the makeup of the adopter base changed since last year?
• What are the leading smart home control platforms?
• What defines the user experience with leading smart home platforms?
• How loyal are smart home users to their control platforms and what would encourage consumers to switch?
• For what AI-enabled services are consumers willing to pay?
Executive Summary
US Smart Home Device Ownership
Smart Home Owner Segment
Select Smart Home Devices: Mainstream Price Bands
% Price Differential: 2017 vs 2025
Number of Home Control Platforms Used by Number of Smart Home Devices Owned
Key Benefits that Would Drive Switch in Smart Home Platform Used
Platforms Adoption by Number of Smart Home Devices Owned
Most Used Platform Used to Control Smart Home Device
Net Promoter Score for Most-Used Smart Home Platform
Generative AI Familiarity and Use by Smart Home & Security Device Owners
Reasons for Preferring LLM as Unified Smart Home App
Intelligent Home Service Market Opportunity
Smart Home Market: The Big Picture
Smart Home Device Ownership
Average Smart Home Devices Owned Among Owners
Smart Home Owner Segment
Tech Affinity, by Smart Home Device Ownership
Trend of Tech Affinity Among Smart Home Device Owners
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability
Smart Home Device Purchases and Intentions to Buy
Demographic Breakdown of Smart Home Device Owners
Housing Factor Breakdown of Smart Home Device Owners
Smart Home Devices: Adoption, Purchases, Intentions
Smart Safety & Security Device Ownership
Smart Security & Safety Device Purchases (Prior 12 Months)
Smart Safety & Security Device Purchase Intentions (Next 6 Months)
Smart Energy, Lighting, Water Device Ownership
Smart Energy, Lighting, Water Device Purchases (Prior 12 Months)
Smart Energy, Lighting, Water Device Purchase Intentions (Next 6 Months)
% Owning Any Smart Appliance
Smart Appliance Ownership by Type
Smart Appliance Purchases
% Trends in Smart Appliance Purchase Intention
Purchase Intention: Smart Appliances
Smart Home Device Purchase Inhibitors
Smart Home Device Buyer Journey
Smart Home Product Purchase Channel
Smart Home Product Purchase Channel by Devices
Smart Home Devices Purchase: First Time vs. Repeat Purchases
Reason for Replacing or Upgrading Products
Average Selling Price: Select Smart Home Devices
Select Smart Home Devices: Mainstream Price Bands
Smart Home Product Purchase Considerations
Smart Home Product Purchase Considerations by Product
Overall Smart Home Device Installation Methods
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
User Experience
Net Promoter Score: Smart Home Devices
Smart Home Devices Net Promoter Score by Pricing Tiers
Net Promoter Score by Adoption Segments
Net Promoter Score by Age
Platform & Controls: Leaders & Loyalty
Smart Speaker and Display Ownership, Trending
Smart Speaker and Display Ownership, by Number of Smart Home Devices Owned
Smart Home Control Hub Ownership, Trending
Smart Home Control Hub Ownership, by Number of Smart Home Devices Owned
Primary Control Method of Smart Safety & Security Device
Platforms Used to Control Smart Home Device
Most Used Platform Used to Control Smart Home Device
Number of Platforms Used to Control Smart Home Devices
Number of Home Control Platforms Used by Number of Smart Home Devices Owned
Platforms Adoption by Number of Smart Home Devices Owned
Net Promoter Score for Most-Used Smart Home Platform
Platform/Standards Support as Purchase Factor, Among Intenders
Ecosystem Integration as Critical Factor, Trending
Platform/Standards Support as Critical Purchase Factor By Security System Ownership & Number of Smart Home Devices Owned
Key Factors for Switching Smart Home Platforms
Smart Home Platforms Loyalty
Integration & Automations
Current Integration of Multiple Smart Home Devices Working Together
Ease of Creating Smart Home Routines and Integrations
Difficulty Creating Integrations, by Tech Affinity
Routine Creation for Smart Home Device Working Together
Preferred Methods of Initiating a Routine
Demand for Intelligent Home Services
Home Service Subscription Adoption
Home Service Subscription Adoption by Primary Smart Home Platform
Testing Seven Smart Home Service Concepts
Appeal of Home Service Concept
Appealing Level of Home Service Concept by Most Used Platform
Consumer Willingness to Pay for Smart Home Services
High Willingness to Pay
High Willingness to Pay for Appealing Home Service Concept by Demographics
High Willingness to Pay for Appealing Home Service Concept by Security Segments
High Willingness to Pay for Appealing Home Service Concept by Most Used Platform
Artificial Intelligence
Generative AI Familiarity and Use by Smart Home & Security Device Owners
% Using Paid Version of Generative AI Tool by Smart Home & Security Device Owners
Leading AI Applications Used, by Primary Smart Home Platform
Use of Paid Premium AI Service by Primary Smart Home Platform
Adoption of Security System Services
AI-Powered Features of Premium AI Home Security Service
Preferred Provider for a Single Unified App
Reasons for Preferring LLM as Unified Smart Home App
Reasons for Not Selecting LLM as Preferred Unified Smart Home App
Appendix
Published by Parks Associates
© Parks Associates
All rights reserved. No part of this document may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer: Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.
