Analysts from Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable: Cloud Media and the Connected Consumer at the CONNECTIONS™: The Digital Living Conference and Showcase on June 29, 8:15 a.m.
By 2015, there will be almost 240 million unique online video viewers in the U.S., and the proliferation of connected and mobile CE will create multiple anytime/anywhere scenarios. Currently 39% percent of U.S. adults 18-24 find TV Everywhere extremely appealing, but less than 30% of U.S. broadband households find the digital locker an attractive alternative for music or video. CONNECTIONS™ focuses on the impact of the cloud on consumer markets, including communications, content, connected CE, and value-added services.
The analysts on the roundtable will discuss key topics for the connected home industries:
•Broadband value-added and video services
•Home networking technologies and applications
•Consumer demand and the business case for connected CE
•Mobile communications, broadband, and devices
•Multiplatform, advanced, and interactive advertising
•Consumer technical support services
•Home systems including health, energy, and monitoring
Participating Analysts:
•Farhan Abid, Analyst
•Bill Ablondi, Director, Home Systems Research
•Laura Allen Phillips, Analyst
•Brett Sappington, Senior Analyst
•Kurt Scherf, VP, Principal Analyst
•Harry Wang, Director, Health & Mobile Product Research
•Heather Way, Analyst
Parks Associates is hosting three pre-event workshops, June 28, providing access to consumer research, market trends, and business developments.
•Digital Lifestyles: Services, Media, and Connected CE
•Smart Energy: Keys to Compelling Consumer Value Propositions
•Mobile Technology in the Home: Monetizing Connectivity and Content
For more information about the Analyst Roundtable: Cloud Media and the Connected Consumer and the three pre-event workshops, visit:
http://www.parksassociates.com/events/connections-us/agenda
