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2020 Agenda


CONNECTIONS™ sessions offer a mix of market research, analysis, and industry insight. This approach is unique among conferences and necessary to capture the complexity and see the opportunities in these interconnected markets. Contact Parks Associates with questions.

The deadline for speaker submisions has passed, but Parks Associates will continue to review submissions. Submit a speaker proposal.

Tuesday, May 19 - Research Workshop: Consumers and Connectivity in the Home

 

Pre-show Workshop

8:00 AM

Workshop Registration Open

8:30 AM

Pre-Show Research Workshop: Expanding the Smart Home Market - Grand Peninsula EF

TOPICS

Consumer Adoption and Journey

Integration of Voice, Entrance of Tech Giants

Growth of Smart Home Devices

Critical Role of Connectivity and Wi-Fi

Importance of Support and Protecting Consumer Privacy

The Future of the Smart Home: Growth Strategies

Register Now

 

Tuesday, May 19 - Service-Driven Market: Enhancing the Experience

 

Welcome to CONNECTIONS™: The Premier Connected Home Conference

2:15 PM

Welcome and Looking Back on 2019 - Regency Ballroom

Parks Associates sets the stage with the latest consumer research and analysis on recent activities and their impact across the smart home ecosystem. The session shares insights on new technology, services, and partnerships that are helping to expand the adoption of connected products and increase the value proposition.

Jennifer Kent, Senior Analyst, Parks Associates

2:30 PM

Opening Session: Tipping Points and Triggers for Connected Home Services - Regency Ballroom

Tech giants, security providers, ISPs, and manufacturers are in a race to control and capitalize on the smart home ecosystem. While simple end devices gain traction, the complexity of IoT technology and the possibilities for leveraging connectivity and data point toward an unlimited array of services that can bring comfort, convenience, safety, security, and savings to the home. This session addresses consumer trends that suggest tipping points and triggers that might accelerate a service-driven market enabling new use cases in home deliveries, cloud video, advanced monitoring, intelligent automation, streaming content, and more.

Moderator: Brad Russell, Research Director, Connected Home, Parks Associates

3:30 PM

Keynote - Regency Ballroom

4:00 PM

Networking Break - Regency Ballroom Foyer

4:15 PM

Creating Value through Elevated User Experiences - Regency Ballroom

Contextual awareness, AI, and machine learning are among the innovations elevating user experiences in the smart home device space by moving the market beyond scripted, pre-programmed automation scenes. These improvements can deliver a more streamlined onboarding process, interoperability between more devices, multi-model access, and granular personalization that adapts to multiple lifestyles in the household. This session examines these enhancements and others that can better meet the ever-evolving demands of the smart home consumer.

Steve Nason, Director, Research, Parks Associates

4:45 PM

Fireside Chat: Consumer-centric AI: Humanizing the Future Home - Regency Ballroom

AI applications will play a substantive role in fulfilling the promise of smart products and services in the home. While the industry has made great technological advances, the human side of technology interactions presents many new challenges for delivering experiences that simply and comfortably support the varied ways humans live in their homes. This future-focused session explores foundational values and practices that can govern the design of consumer-centric AI experiences and their anticipated impact on the way we will live in our homes.

Moderator: Brad Russell, Research Director, Connected Home, Parks Associates

5:30 PM

Networking Reception - Grand Peninsula D

 

Wednesday, May 20 - Building Smart Home Business Models

   

7:30 AM

Alarm.com - CONNECTIONS sponsorRegistration Open - Grand Peninsula Foyer
Sponsored by Alarm.com

7:30 AM

Networking Breakfast - Grand Peninsula D

8:15 AM

Welcome to CONNECTIONS - Regency Ballroom

Multiple innovations have a role in simplifying, streamlining, and automating connected devices in the home and enabling new applications. High-speed broadband, 5G, voice control, AI and machine learning, security and support solutions, and edge and cloud processing technologies all have a substantial role in radically enhancing the value proposition. Parks Associates addresses the value of the connected home and the slow move to mass-market adoption.

Jennifer Kent, Senior Director, Parks Associates

8:30 AM

Smart Home Platforms: Quest for a Unified Experience - Regency Ballroom

The increasing average number of connected devices in a home creates a tipping point where the value of a unified experience becomes compelling to consumers. Today’s smart home platforms seek to deliver that unified experience by leveraging advanced data analytics, AI, and contextual awareness to create new value from a range of devices for use cases such as activity monitoring, energy management, video and audio analytics, maintenance monitoring, and contextually aware prediction and personalization. Market leaders discuss how platforms are evolving to deliver the unified experience consumers expect.

Moderator: Brad Russell, Research Director, Connected Home, Parks Associates

9:15 AM

Keynote - Regency Ballroom

9:45 AM

Wi-Charge - CONNECTIONS sponsorNetworking Break - Grand Peninsula D
Sponsored by Wi-Charge

Split Sessions: Growth Drivers and Marketing Strategies

10:15 AM

Product Development: Designing Dynamic and Adaptive Products - Grand Peninsula ABC

Smart products that adapt to users, personalize their benefits, and dynamically add new features and capabilities represent a giant leap forward over fixed pieces of hardware whose behavior is inflexible to shifting needs and lifestyle patterns. Dynamic products also open up new business models that capture the added value of personalization, adaptation, and expanded functionality. This panel explores examples and opportunities created by dynamic and adaptive products along with their implications for creating and capturing value throughout the product lifecycle.

Moderator: Dina Abdelrazik, Senior Analyst, Parks Associates

Support: Onboarding and Ongoing Services - Grand Peninsula EF

The adoption of connected devices allows consumers to monitor and manage aspects of their personal lives more efficiently and effectively. The increasing technical complexity in the home demands new support strategies and tools that can efficiently identify the root causes of technical issues and address them efficiently. This session addresses how connected devices enable new ways to support services are providing new levels of engagement for consumers as a result of connected devices, creating and extending value to consumers as well as generating new revenue streams.

Moderator: Patrice Samuels, Senior Analyst, Parks Associates

Connected Cars: Extending Functions in the Home - Harbor Room AB

As connectivity in the car continues to increase, new use cases will emerge including augmented reality dashboards, assisted or remote operator driving, fully autonomous vehicles, as well as new levels of in-car infotainment. This session addresses how increased connectivity adds emphasis on crossover use cases with the smart home to enable home/away mode for the home, security system integration, EV charging efficiency, personalized comfort options, and entertainment on-the-go.

Moderator: Chris O’Dell, Research Analyst, Parks Associates

Split Sessions

11:15 AM

Connectivity: Impact of Gigabit Broadband, 5G, and Wi-Fi 6 - Grand Peninsula ABC

Over the next few years, there will be an exponential increase in data traffic from streaming services and the expanding number of connected devices. The 5G rollout will bring competitive pressure on fixed broadband providing consumers in many areas with more options for connectivity. Some look to 5G to ease the burden on mobile and home networks, providing super-fast broadband speed, and highly reliable and low latency connectivity. This session addresses how various forms of ultra-fast home broadband and in-home networking will help meet the increasing demand for improved connectivity solutions.

Moderator: Jennifer Kent, Senior Analyst, Parks Associates

Emerging Spaces: Smart Kitchens, Bedrooms and Baths - Grand Peninsula EF

With nearly one-third of consumers in the United States now owning at least one smart home device, more manufacturers and service providers are introducing smart products to serve new use cases in every room of the home. Established industry players and new entrants now offer new devices for kitchens, bedrooms, and baths, giving consumers more options for connected experiences that provide comfort, convenience, and peace of mind. This session addresses the emergence of new devices and use cases in the smart home, including major appliances, bath fixtures, and smart sleep solutions.

Moderator: Lindsay Gafford, Research Analyst, Parks Associates

Health and Wellness: Wearables and Market Growth - Harbor Room AB

Within the connected health space, tech leaders are seeking to enter the medical devices and data market, participating in studies for clinical validation and seeking regulatory compliance with the FDA and HIPAA. Wearables platforms can be leveraged to develop diagnosis and monitor algorithms, and to be used for third-party medical applications. This session addresses the next stage of growth that will enable wearables platforms to be physician-led and physician-guided and addresses how retail brands are incorporating connectivity into their product lines, helping to raise awareness of the health benefits of these devices.

Moderator: Kristen Hanich, Senior Analyst, Parks Associates

12:15 PM

Networking Lunch - Atrium
 

Split Sessions

1:15 PM

DIY: Impact on Smart Home and Security - Grand Peninsula ABC

DIY and smart home products are adding volatility to the market for professionally monitored security and driving changes in the home security business. These solutions do have advantages with lower-cost, contract-free monitoring options that will attract new consumers, but adopting these new offerings without eroding the base of traditional customers requires careful navigation of the current business ecosystem. This session addresses the expansion and consumer adoption of DIY solutions and new business models introduced to the market.

Moderator: Dina Abdelrazik, Senior Analyst, Parks Associates

Value Chain Innovation: Partnership Strategies - Grand Peninsula EF

When implementing a smart home ecosystem, consumers care less about name brands of key devices and more about a seamless experience where all devices in the ecosystem work together smoothly. Partnerships are vital to creating an intelligent and coordinated ecosystem to create this expected experience. This session addresses new partnerships, platforms, and technology advancements enabling an exceptional experience.

Moderator: Chris O’Dell, Research Analyst, Parks Associates

AI and the Smart Home: Proactive and Predictive Intelligence - Harbor Room AB

Despite all the connected home products and services, the home is still more connected than it is intelligent. As connectivity becomes a de facto requirement to stay competitive, value creation will continue to move up the stack into the applications where data analytics drive new features and services. This session addresses the services that are enabled by artificial intelligence (AI), machine learning, and data analytics technologies that are transforming the smart home experience into one that is increasingly more personalized, predictive, and proactive.

Moderator: Brad Russell, Director, Connected Home, Parks Associates

Split Sessions

2:15 PM

Privacy and Security: Protecting the Consumer - Grand Peninsula ABC

Protecting consumer data and personal information is critical as smart home devices move toward mass-market adoption. With this rise of connected devices, the number of annual security and data breaches continues to increase year-over-year — 35% of broadband households report experiencing data security and/or privacy-related issues with their connected devices each year. This session addresses how manufacturers, broadband service providers, and data security service providers are doubling their efforts to mitigate potential risks to consumers’ personal data without the expectation that the consumer should or will do it themselves.

Moderator: Lindsay Gafford, Research Analyst, Parks Associates

Home Builders and Home Services - Grand Peninsula EF

As home builders turn to smart home technology to meet the demands of homebuyers and to differentiate their products, new residential properties represent a prime opportunity to increase adoption of various smart home devices and services. Meanwhile, leveraging these smart home products can enable home services such as in-home and in-garage delivery, health and wellness solutions, and cleaning and pet care services, as well as expansion into the MDU and home rental spaces. This session addresses these new opportunities to expand smart home adoption while adding greater convenience to consumers’ lives.

Moderator: Chris O’Dell, Research Analyst, Parks Associates

Energy Management: Driving the Smart Home - Harbor Room AB

Smart home devices, smart appliances, and energy systems are increasingly integrated into residential energy management programs. Smart thermostats, the most adopted category of smart home products, have created opportunities for utility energy efficiency and demand-response programs while solar, batteries, and clean energy services will leverage smart home technology in the future. This session addresses new business models and technologies that are changing the customer relationship and driving engagement and participation in utility-sponsored programs.

Moderator: Patrice Samuels, Senior Analyst, Parks Associates

3:00 PM

Networking Break - Grand Peninsula D

3:30 PM

Independent Living: Serving Seniors and Chronically Ill - Regency Ballroom

Independent living solutions, which encompass a variety of assistive technologies, enhance seniors’ ability to stay in their home safely and enhance communication with loved ones. Companies across the spectrum from device manufacturers to monitoring providers are enabling independent living solutions. The independent living market is challenging in that the end-user may not be the buyer of the product.

Moderator: Lindsay Gafford, Research Analyst, Parks Associates

4:30 PM

Value-added Services: Extending Value and Growing Revenues - Regency Ballroom

With core connected businesses established, companies look to generate incremental revenues through value-added services that leverage core assets in new ways. Common approaches include layering a service layer on top of product hardware sales, adding product or service features that drive user engagement with the core business model, and expanding the use cases that can be addressed by existing services. This session addresses how companies are offering valuable services in creative ways to drive revenues.

Moderator: Dina Abdelrazik, Senior Analyst, Parks Associates

5:15 PM

Keynote - Regency Ballroom

5:45 PM

Networking Reception - Grand Peninsula D

 

Thursday, May 21 - Converging Ecosystems: Whole-Home Experience

   

7:30 AM

Alarm.com - CONNECTIONS sponsorRegistration Open - Grand Peninsula Foyer
Sponsored by Alarm.com

7:30 AM

Networking Breakfast - Grand Peninsula D

8:15 AM

Opening Comments: Moving to the Next Stage of Growth - Grand Peninsula ABC

Adoption of smart home devices and services will be expanded by new and emerging channels; new technology integration and interoperable standards, and added value provided to consumers. This opening presentation highlights Parks Associates research and insights on emerging smart home products, convergence, and shifting distribution channels.

Elizabeth Parks, President, Parks Associates

8:30 AM

Tech Giants: Driving Adoption through Interoperability - Grand Peninsula ABC

Interoperability continues to be a leading challenge for the smart home industry, as well as a leading factor in future purchase decisions. Nearly 75% of consumers who intend to purchase a smart home device report that the ability for that device to work well with other devices is an important factor in their purchase decision. This challenge is exasperated when consumers purchase standalone devices rather than purchasing smart home systems. This session addresses the challenges of interoperability, the impact on whole home automation, increased connectivity, and greater security and privacy, among other outcomes.

Moderator: Brad Russell, Director, Connected Home, Parks Associates

9:15 AM

Keynote - Grand Peninsula ABC

9:45 AM

Networking Break - Grand Peninsula D

10:15 AM

Special Session - Grand Peninsula ABC

10:45 AM

Monitoring: Expanding Beyond Security - Grand Peninsula ABC

With the growth rate of connected health products steadily increasing, traditional security providers have an opportunity to position themselves as a more comprehensive solution for residents. Parks Associates research finds that 28% of seniors with security systems in place are willing to pay for in-home monitoring services that alert them of dangers and let family members know of any health emergencies, versus 17% of seniors overall. This session addresses the increased need and demand for smart home devices, on-demand services, and monitoring solutions aimed at improving the quality of life for seniors and enabling their ability to live independently.

Moderator: Dina Abdelrazik, Senior Analyst, Parks Associates

11:45 AM

Fireside Chat - Grand Peninsula ABC

12:15 PM

Networking Lunch - Atrium

1:15 PM

Ecosystem Convergence and a Whole-Home Experience - Grand Peninsula ABC

Integration of smart home devices and services with other devices in the home create new opportunities to drive incremental revenues. However, new challenges arise for consumers as the smart home ecosystem converges with health, energy, security, entertainment, and insurance devices and services. This session addresses ecosystem convergence and the marketing and technology efforts to create a more fully integrated experience.

Moderator: Steve Nason, Director, Research, Parks Associates

2:15 PM

Investing in the Future: 2025 Outlook - Grand Peninsula ABC

Overall adoption of connected home products is increasing each year, but the next five years will see much broader adoption of groundbreaking technologies, such as AI, machine learning, voice control, video analytics, sound recognition, and robotics, that will alter form factors. In this session, Parks Associates shares key forecasts and leads a discussion on factors fueling growth and key investments of connected products and services in the home.

Moderator: Chris O’Dell, Research Analyst, Parks Associates

3:00 PM

Analyst Spotlight and Closing Comments

Parks Associates provides closing comments and answers audience questions in regards to consumer research and industry insights about the connected home.